A Look Inside Apple's 23,000 Square-Foot Fitness+ Studio

[jerryk]

I think it’s a wasted endeavor, cringy too. The fake enthusiasm in the videos is offputting, is this a subscription service to buns of steal from the 90’s? The strength class is weak.

People should go to the gym for a real workout. Not pay Apple every month to do subpar workouts at home. There are already thousands of videos for every workout, and free - on the internet.

You can’t use the service if you don’t own an Apple Watch.

Another thing, what’s the point of classes if you can simply ignore them without consequence?

I feel this is more companies preying on peoples laziness.

A lot of people have not been able to go to a gym for 12 months. Any workout is better than none.

 

[rhyme2]

People should go to the gym for a real workout. Not pay Apple every month to do subpar workouts at home. There are already thousands of videos for every workout, and free - on the internet.

For me it's worth it. The yoga classes are better explained and better presented than the gym yoga classes I have tried in the past with live trainers but large classes. The HIIT classes have noticeably improved my cardio fitness over the last few months (my VO2max has gone from 34.5 in December to 44.3 today, largely due to these classes). The strength classes are not designed to build muscle, but to safely build functional strength, and my strength has noticeably improved these last couple of months. It's much cheaper, more approachable and more convenient than gym membership, and much less time-consuming than trying to find and evaluate the safety, effectiveness and enjoyability of free YouTube fitness classes, because the Fitness+ classes are consistently of high quality. If I were on a low income, I'd weigh up the cost/benefit differently, but as things stand, it's worth it for me.

Another thing, what’s the point of classes if you can simply ignore them without consequence?

One of the reasons I don't do well with live gym classes is that if I have to miss a class due to illness, travel or other commitments, I feel embarrassed and awkward about it and can't always bring myself to go back to the class the next time. So I miss one class and the consequence is that I end up missing the rest of the course (yes, I suffer from social anxiety -- that is not uncommon though I acknowledge it as a weakness). With the Apple Fitness+ classes, there is no social consequence so missing a day doesn't interrupt my commitment to fitness and I can keep going. Why would you want there to be a consequence?

 

[A MacBook lover]

For me it's worth it. The yoga classes are better explained and better presented than the gym yoga classes I have tried in the past with live trainers but large classes. The HIIT classes have noticeably improved my cardio fitness over the last few months (my VO2max has gone from 34.5 in December to 44.3 today, largely due to these classes). The strength classes are not designed to build muscle, but to safely build functional strength, and my strength has noticeably improved these last couple of months. It's much cheaper, more approachable and more convenient than gym membership, and much less time-consuming than trying to find and evaluate the safety, effectiveness and enjoyability of free YouTube fitness classes, because the Fitness+ classes are consistently of high quality. If I were on a low income, I'd weigh up the cost/benefit differently, but as things stand, it's worth it for me.


One of the reasons I don't do well with live gym classes is that if I have to miss a class due to illness, travel or other commitments, I feel embarrassed and awkward about it and can't always bring myself to go back to the class the next time. So I miss one class and the consequence is that I end up missing the rest of the course (yes, I suffer from social anxiety -- that is not uncommon though I acknowledge it as a weakness). With the Apple Fitness+ classes, there is no social consequence so missing a day doesn't interrupt my commitment to fitness and I can keep going. Why would you want there to be a consequence?

I appreciate the input, a lot. Congrats on raising your VO2 Max, and the input on the yoga class has me curious!

 

[jerryk]

...

One of the reasons I don't do well with live gym classes is that if I have to miss a class due to illness, travel or other commitments, I feel embarrassed and awkward about it and can't always bring myself to go back to the class the next time. So I miss one class and the consequence is that I end up missing the rest of the course (yes, I suffer from social anxiety -- that is not uncommon though I acknowledge it as a weakness). With the Apple Fitness+ classes, there is no social consequence so missing a day doesn't interrupt my commitment to fitness and I can keep going. Why would you want there to be a consequence?

I think this is a big attraction to a lot of these online exercise services. The other thing is the real gym rats that go to the class every session are likely to have perfect bodies. The rest of us not so much.

 

[aforty]

People should go to the gym for a real workout. Not pay Apple every month to do subpar workouts at home. There are already thousands of videos for every workout, and free - on the internet.

I feel like I'm getting a great workout at home -- something I never thought was possible until I tried Fitness+. I do HIIT, Yoga, Strength and Core workouts, about 30-40 mins a day for the past few months and the only equipment I need are a few weights and a mat. This is the most I've worked out in the past few years and it's happening precisely because I don't have to go to the gym. Sure there are videos on YouTube and whatnot and they're probably really good but I like the integration with the Apple Watch and I like the trainers they have. At $10 a month it can't be beat in terms of value for me. I tried Peleton and I find it worse in every possible way, not to mention it costs 3x as much.

I'm just saying, to each their own but there is a huge market for this stuff, especially with the lockdown and pandemic, and Apple is doing it really well.

 

[sdz]

I think it’s a wasted endeavor, cringy too. The fake enthusiasm in the videos is offputting, is this a subscription service to buns of steal from the 90’s? The strength class is weak.

Exactly that. Those casted trainers with their unnatural grin are extremely repulsive. It's a big show and you pay for the illusion, that you are really working out...

 

[sdz]

A lot of people have not been able to go to a gym for 12 months. Any workout is better than none.

just go for a walk and use this:

Cost: 0

 

[darkpaw]

Exactly that. Those casted trainers with their unnatural grin are extremely repulsive. It's a big show and you pay for the illusion, that you are really working out...

What do you expect? Angry, ugly people shouting at you telling you to run faster, use heavier weights?

I've been doing treadmill workouts for almost three months now, and not once have I ever felt I've not been working out. The trainers push you on, and motivate you.

If you personally don't want to achieve results at home, then Fitness+ isn't for you, but it is for a lot of others.

 

[sdz]

What do you expect? Angry, ugly people shouting at you telling you to run faster, use heavier weights?

I've been doing treadmill workouts for almost three months now, and not once have I ever felt I've not been working out. The trainers push you on, and motivate you.

If you personally don't want to achieve results at home, then Fitness+ isn't for you, but it is for a lot of others.

YouTube is full with home workout instructions. I don't get it

 

[Razorpit]

YouTube is full with home workout instructions. I don't get it

With routines tied-in to your Apple Watch?

 

[sdz]

With routines tied-in to your Apple Watch?

Why do I need that?

 

[darkpaw]

Why do I need that?

You're clearly not the target audience, then.

Apple created the Apple Watch, and very quickly pivoted to making it a health-based device. Adding Fitness+ to the whole ecosystem is a natural progression.

 

[A MacBook lover]

I feel like I'm getting a great workout at home -- something I never thought was possible until I tried Fitness+. I do HIIT, Yoga, Strength and Core workouts, about 30-40 mins a day for the past few months and the only equipment I need are a few weights and a mat. This is the most I've worked out in the past few years and it's happening precisely because I don't have to go to the gym. Sure there are videos on YouTube and whatnot and they're probably really good but I like the integration with the Apple Watch and I like the trainers they have. At $10 a month it can't be beat in terms of value for me. I tried Peleton and I find it worse in every possible way, not to mention it costs 3x as much.

I'm just saying, to each their own but there is a huge market for this stuff, especially with the lockdown and pandemic, and Apple is doing it really well.

Except youll never gain muscle at home. Go to a real gym if you want to gain mass.