Personally, I would avoid the mall like I would avoid the plague. They're typically over-priced and only carry sub-par gems.how about the typical mall chain ring stores... zales, rogers and hollands etc. are they good price-wise?
My wife and I went shopping together for her ring. She couldn't decide what she really wanted, so I saved some money, set a budget, and put her in the car. We drove to one of her favorite jewelry stores, I passed the saleman a note with my budget on it, and she shopped to her heart's content.
She found the band that took her breath away and I bought the best diamond I could afford with the remainder of the budget. All told, it's a ring that I still catch her looking at and smiling about on an almost daily basis ... almost three years later.
I spent a bit more than I had planned ($2200), but it was worth every penny, IMO.