Hey Guys! Don't forget about one important thing...
If you read Steve Jobs biography written by Walter Isaacson you read that when apple introduced first iPod the company strategy was: you can run iPod only with Apple Computer and so when you buy iPod...you buy Apple Computer.
Then they allow to manage iPod via Windows PC.
That really wasn't the strategy. It was really "you can run an iPad because you had
already bought an Mac". The strategy was to initially concentrate on selling iPods into the Mac market. Extremely few, if any, folks were going to buy an Mac as a "necessary peripheral" just to run an iPod.
Once the iPod infrastructure was stable the real strategy kicked in. Apple dumped Firewire as a connector and move to USB and iTunes on Windows. That's when the iPod became very successful. The vast majority of iTunes/iPod users are Windows users.
Very similar to the the first iPhone having no applications and Apple moving to iOS with 3rd party apps after they got the basic infrastructure in place.
I think that this strategy is even stronger, because of similarity of iOS to OS X.
The iCloud integration between iOS and OS X applications is a bit better (Notes, iWork , etc. ) but Apple also has a iCloud control panel widget for Windows.
Apple will get some switchers, but the strategy is
not dependent upon it. Switchers are just extra gravy. There is also a number of people switching back ( delayed Mac Pro updates , etc. ).
Similarly, iCloud works with all Macs on the current OS X version. Apple doesn't need a "new" Mac to have millions that the new iPhone is highly integrated with.
So people are starting with iPhone, iPad and they they want Macbook or iMac. Because of that fact it is reasonable to show new iMac at 12th Sept event. They just can do quiet update.
The huge flaw here is that iPhones are largely independent of a computer these days. They don't need to be synced to computers to get updates or backups. Music and Apps can be bought on the device itself. The iPhone (and other iOS devices) are far more an equal "Personal Compute" peer to Mac (and PCs) now they they were before. One does not necessarily sell the other.
Much more likely is that Apple will want to release some new Mac in this Quarter so that year-over-year Mac units numbers will go up. Whether it is the iMac or not is open question. Not that Apple is trying to just juice the Quarter because they are myopically "Quarter by Quarter" focused, but more so because they have a rather long 'streak' going with Mac growth that has gone on for a substantial number of quarters now. I doubt they want the streak to end just yet (even though they would start a new streak next quarter with a slip). At the moment Apple is doing better than the overall PC market when it comes to growth. If they hiccup there would be questions if they were just mere mortals.
It is kind of hard to believe that between the iMac, Mac mini , and rMBP 13" that none of them are ready to go this month.
And hey! Don't forget that they showed "new" Mac Pro (stationary computer) with MacBook Pro and Air premiere (mobile).
So just before WWDC lot of us thought: Nah, they will not show stationary comp with mobile one and guess what?! They did it!
Apple could do just a "normal Tuesday" update on the 11th. There is no reason to bind it to the iPhone "dog and pony" show.
The Mac Pro was likely bundled with the new laptops because it was going to be embarrassing to update the rest of the Mac line up twice before the Mac Pro had moved at all. Because those were the "going to lap the Mac Pro
twice" Macs, Apple had to release some bump to the Mac Pro so that it was effectively only a lap down. There was a very large group of Mac Pro users there were going to bolt if Apple did absolutely nothing publicly. Also having bumped the Mac Pro with a minor speed bump they could hint that they were still working (or had started to work again ) on a much better Mac Pro. The catch-22 for Apple is that they can't talk about something unless they release something.
Similarly, they lauched about all of their mobile line because they needed to save Mac growth numbers that had started to dwindle. That surge they created in June should be about spent at this point. They need another one.