A6-Based Apple Television to Come in Three Sizes Ranging from 32 to 55 Inches?

[topmounter]

I'm really looking forward to hauling a 55" television out of my Apple Store, through the mall and down the escalator, while the mall coptard tickets my vehicle for being illegally parked at the curb by the entrance.

I'm sure there are going to be some happy construction contractors when they start awarding the jobs for expanding the storage / warehouse space in each Apple Store to stock these behemoths.

 

[Dmunjal]

How does a monthly a la carte charge work?

You pay per channel or per show. Right now, cable/sat force you to buy a bundle with 50 or so channels for $50-100 a month.

It's the same business model that music had before iTunes. You had to buy the whole CD for $10 to get 2-3 good songs. Now you can buy just the 2-3 songs for 99 cents each.

 

[Cruzer442]

The three most important words in Apple TV...
Content, content, content.

The word "resolution" isn't one of those words. It will not be a display.

It has everything to do with content distribution. That's what Steve "cracked" - not something as pedestrian as a higher resolution monitor.

 

[handsome pete]

You pay per channel or per show. Right now, cable/sat force you to buy a bundle with 50 or so channels for $50-100 a month.

It's the same business model that music had before iTunes. You had to buy the whole CD for $10 to get 2-3 good songs. Now you can buy just the 2-3 songs for 99 cents each.

I get what you're saying. I was just poking fun at how you phrased it earlier. It didn't really make sense.

 

[JAT]

I'm really looking forward to hauling a 55" television out of my Apple Store, through the mall and down the escalator, while the mall coptard tickets my vehicle for being illegally parked at the curb by the entrance.

I'm sure there are going to be some happy construction contractors when they start awarding the jobs for expanding the storage / warehouse space in each Apple Store to stock these behemoths.

Current flatscreens tend to weigh less than 1 pound per diagonal inch of screen real estate. The super-thin edge-lit LEDs and potential OLEDs are seriously light.

Also, Apple has a website, you know. Free shipping.

Not that they're making TVs.

 

[the8thark]

I call BS on all these Apple TV rumors. No one had anything to say previously and then all of a sudden, when it's 'outed' in the biography, everyone now has these exclusives.

Quoted for truth.

Apple may have a prototype in the Ive design studio at Apple HQ. But past that I really don't believe Apple would enter this market. Why do I believe this?

1. The margins on TV's are quite low industry wide. This goes against Apple's policy of high margins. Apple could make a high margin TV. But it would be a very hard sell.

2. Apple only have content to push hardware sales. Their profit is in hardware sales. And you buying a new piece of Apple hardware every 2-3 years keeps Apple in business. But most people keep their TV's for much longer then that. In Australia for example they had to tell everyone their old CRT TVs will not hold a digital signal (for when the SD TV signal swapped to HD), you need a new TV. Yes CRT TV's by this time were for a long time off the market. But no one replaced their TVs cause they saw no need to. And this is the same in most of the world.

3. A lot of people don't see the point of a smart TV. It took people a long time to see the benefits of a smart phone. People still need to be educated on the benefits of a smart TV. But without internet prices bandwidth speed and cap all improve drastically this is a moot point. The best smart TV in the world is useless when many people can not afford (or do not have access to) the internet plan required to access all the TV features.

4. I believe in his death Jobs would have respected the ongoing work of Apple. If this was a really big deal he would not have told Walter Isaacson about it. He'd have told no one apart from the Apple staff directly working on it. I'm pretty sure Jobs talked about it simply cause it was an idea Apple thought about. And maybe even considered at one point. But shelved the idea cause it's not viable at the current point in time.

*****************

But I do agree the TV Jobs mentioned was TV content. And I believed Apple think they have cracked that market wide open. The digital distribution market for the content. Kind of strange when Apple's mantra is "use the content to get more hardware sales". Who knows, maybe the TV3 will be a stunner.

 

[thenewyorkgod]

Can the editors find a new picture to use whenever running an apple tv rumor story? this concept is 1st gen and we are probably up to 4th gen rumor

 

[johnhw]

This rumour isn't a rumour. It's humour.

 

[knewsom]

Silly sheeple... don't you know that it's going to be the NEXT years' that has the A6?

 

[PinkyMacGodess]

I haven't read the earlier posts but want to say this: Until Apple is willing to buy a content provider and flatten the offerings by unbundling sports channels from other offering, I don't see the real draw for an Apple television.

I pay through the A$$ for U-Verse for sports channels I don't ever watch. I also pay for other channels I'll never watch like BET, and the Game Show Network, CNBC, and Fox 'news'.

I'd love to get a package that is free from those channels. Maybe then I could get HBO and maybe Showtime and really have the channels I actually watch!

Come on Tim... Who can you buy? Y'all have the money... Make daddy happy...

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I'm really looking forward to hauling a 55" television out of my Apple Store, through the mall and down the escalator, while the mall coptard tickets my vehicle for being illegally parked at the curb by the entrance.

I'm sure there are going to be some happy construction contractors when they start awarding the jobs for expanding the storage / warehouse space in each Apple Store to stock these behemoths.

The Apple Stores here offer to carry large purchases out to your car for you. I've had to use it a few times due to the number of other parcels I have.

Ask... You might be surprised...

Oh, and the Sharp TeeVee boxes are almost as thin as a ream of paper. Don't take up much space at all so I can't imagine the Apple TeeVee being that much thicker... It's not like the old tube TeeVees. Our Sony 36" weighed as much as a small car (or at least seemed that heavy)...

 

[eye]

This is the funniest ongoing rumor about Apple yet. An Apple tv set should be an epic fail. They want big numbers and big profits. A tv set won't do that. Although a set top box might...with the right features.

 

[PinkyMacGodess]

Quoted for truth.

Apple may have a prototype in the Ive design studio at Apple HQ. But past that I really don't believe Apple would enter this market. Why do I believe this?

Apple has entered a few markets where there was other competition and has done quite well. What about a TeeVee would scare them away?

1. The margins on TV's are quite low industry wide. This goes against Apple's policy of high margins. Apple could make a high margin TV. But it would be a very hard sell.

So were the margins on notebooks, and personal computers. How large is Apple's margin on those?

2. Apple only have content to push hardware sales. Their profit is in hardware sales. And you buying a new piece of Apple hardware every 2-3 years keeps Apple in business. But most people keep their TV's for much longer then that. In Australia for example they had to tell everyone their old CRT TVs will not hold a digital signal (for when the SD TV signal swapped to HD), you need a new TV. Yes CRT TV's by this time were for a long time off the market. But no one replaced their TVs cause they saw no need to. And this is the same in most of the world.

Maybe Apple has an idea on content too. It's possible...

3. A lot of people don't see the point of a smart TV. It took people a long time to see the benefits of a smart phone. People still need to be educated on the benefits of a smart TV. But without internet prices bandwidth speed and cap all improve drastically this is a moot point. The best smart TV in the world is useless when many people can not afford (or do not have access to) the internet plan required to access all the TV features.

Most 'smart phones' before the iPhone were pretty stupid actually. I had a Windows Mobile based Palm Treo. I think a rock had a higher IQ, and more personality...

4. I believe in his death Jobs would have respected the ongoing work of Apple. If this was a really big deal he would not have told Walter Isaacson about it. He'd have told no one apart from the Apple staff directly working on it. I'm pretty sure Jobs talked about it simply cause it was an idea Apple thought about. And maybe even considered at one point. But shelved the idea cause it's not viable at the current point in time.

Or, more likely, he knew that 'the industry' would be falling all over themselves to try to outdo Apple at this one thing, and Steve knew that they would likely kill themselves doing it?

*****************

But I do agree the TV Jobs mentioned was TV content. And I believed Apple think they have cracked that market wide open. The digital distribution market for the content. Kind of strange when Apple's mantra is "use the content to get more hardware sales". Who knows, maybe the TV3 will be a stunner.

Like I said, perhaps Steve has an idea on content. Stay tuned...

 

[hleewell]

I tend to agree with those who believe that Apple would not go into an extremely low margin TV business. All the high quality, low margin panels are built in Asia where people are paid pittance. Apple will have to rely on East Asian manufacturers for their panels. Apple will have to be on the mercy of these giants. Look at how Samsung puts a more expensive OLED in their Galaxy phones where Apple has to make do with a more conventional LCD display. I heard HDTV panel business is a cutthroat business with factory managers screaming their heads off, firing staff left and right for strictest quality control. Pioneer, once-upon-a-time the undisputed producer of the best plasma panels in the business, have to close their plants and sold off their business to conglomerate like Panasonic. Sony is losing millions on their LCD line-up. Without unwavering State support like Samsung gets from the government of Korea, the HD panel business is a money pit.

Then again, this is Apple....

 

[maddog91]

Apple tv or not,they price it the high end price they always do,this tv prob won't be a hit like they would want it...I won't say never like MOST OF THESE TABLOIDS THAT **** out of their ass all day.. But if a 32 inch tv for 1500 goes on sale I can't see it selling to fast.. Lets wait and see,maybe they price is very competitive. I think that would be the best bet since they truly are entering an already established market.

 

[maddog91]

A5 would be up to the task of any content they would want to display. A6 would only really be necessary if they wanted to leverage it as a gaming TV too. But why do that when you can put the GPU inside the ATV add on and update more often? I still don't buy the idea of apple making a TV either.Image
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I would like to see an Apple tv. I think when apple enters a market it makes the market a lot more competitive and we see better things out there..Its proven with the cellphone market,tablet market (that they really created)..

 

[AlterEg0]

Who cares about Apple TV. Microsoft Kinect XBOX already does the same things today with today's update.

More Apple suckage..

 

[Juan007]

First of all, forget EVERYTHING you know about TVs, anything is game for Apple TV. It is going to redefine the product just like iPhone redefined the smartphone and iPad redefined the tablet. Don't assume ANYTHING.

Think these are too big for Apple to sell out of their retail stores? Think again. What if it's a FOLDING 55 inch TV that compresses down to the size of a Mac Mini?

Again, take any reason you think this will be a bad product, when the thing ships you will be in awe. Stop thinking in the past. You people sound like the guys who complained when iPhone was announced because it had no tactile keyboard.

This product will do anything you can image, and more. Yes, I have $$ set aside for one, can't wait to pre-order.

 

[Soundhound]

Pay per content tv seems like a really dumb idea. What about ticking around the dial to see what's on? 5 cents per tick? Doesn't make sense...

 

[AlterEg0]

This product will do anything you can image, and more. Yes, I have $$ set aside for one, can't wait to pre-order.

Just like the IPhone 5!!! could bake bread among the 50 other things you guys said it would do ?

A cow just jumped over the moon. What a bunch of SJS... [Steve Jobs Sheep]

 

[Che Castro]

A6 ?

Who updates there tv every year

This is crazy , there going to use the same chip the iphone 5 will have on a tv

What about when the A7 chip comes out the year after , are they going to update the tv every year

 

[Lord Appleseed]

Maybe the actors of a TV series will perform the show live in your living room for $ 9999.99.

I think a 55" OLed would would even surpass that....

 

[roocka]

Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A405 Safari/7534.48.3)

If Apple prices a 32 inch tv at $900, a LOT of people will buy it because it is Apple. Eventually, they will lower the prices but they will never become a cheap consumer level company. They will always be better than the rest and you will always pay for that quality

 

[AppleScruff1]

The three most important words in Apple TV...
Content, content, content.

The word "resolution" isn't one of those words. It will not be a display.

It has everything to do with content distribution. That's what Steve "cracked" - not something as pedestrian as a higher resolution monitor.

Absolutely. It will be paid content from Apple. That is the only way Steve would have it. It will be just like iTunes and the App Store.

 

[JoeShades]

I'm sure we'll have that option.

I hope so because i just bought a new TV and have the apple tv but it makes no sense to offer the current type of apple tv and a regular, why then would anyone go out and buy a brand new TV? they would like me just save the thousands of dollar and buy cheaper option

 

[osx11]

A6 ?

Who updates there tv every year

This is crazy , there going to use the same chip the iphone 5 will have on a tv

What about when the A7 chip comes out the year after , are they going to update the tv every year

WHAT IS YOUR POINT?

They currently update the mbp's twice yearly. So what? That doesn't mean you have to buy a new macbook every 8 months?

Your argument makes absolutely no sense. The car companies update their fleets every year.......what is your point?

Just because there is a new version doesn't mean you have to buy it. (I am assuming you don't buy a new car every year.)