AAPL Opens at $144, Sliding Nearly 10% After Major Revenue Cut and Down 35% Since Early November

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jan 3, 2019.

  1. MacRumors macrumors bot


    Apr 12, 2001

    AAPL has opened at $144 today on the stock market, with share prices sliding roughly nine percent after Apple lowered its revenue guidance by up to $9 billion for the first quarter of its 2019 fiscal year.


    AAPL is down just over 35 percent since closing at $222.22 on November 1, just prior to its last earnings report.

    In a letter to shareholders on Wednesday, Apple disclosed that its revenue will be lower than its original guidance for the first quarter of its 2019 fiscal year, coming in at approximately $84 billion. Apple originally guided for revenue of $89 billion to $93 billion in the quarter on November 1.

    The letter said lower than anticipated iPhone revenue, primarily in Greater China, accounts for the entire revenue shortfall.

    In an internal memo, Apple CEO Tim Cook said he will host an all-hands meeting with employees today at 9:30 a.m. Pacific Time at Apple's Town Hall auditorium on its Infinite Loop campus to answer questions about the shortfall.

    AAPL was already dragged down by Apple's recent announcement that it will no longer disclose iPhone, iPad, and Mac unit sales starting with its next quarterly earnings report. The move sparked fears among some investors and analysts that Apple had something to hide, particularly regarding slowing iPhone sales.

    Apple yesterday announced that it will report its earnings for the first quarter of its 2019 fiscal year on January 29.

    Article Link: AAPL Opens at $144, Sliding Nearly 10% After Major Revenue Cut and Down 35% Since Early November
  2. Baymowe335, Jan 3, 2019
    Last edited: Jan 3, 2019

    Baymowe335 macrumors 601

    Oct 6, 2017
    I’d be buying shares here.

    Apple didn’t buy back many shares in calendar Q4. Get all the bad news out and start buying back stock hard. They have $71B left in their buyback authorization from May 2018.

    The numbers didn’t look that bad in other areas:

    19% non iPhone business growth.
    25% services growth.
    50% wearables growth.
    Double digit iPad growth.
    Record iPhone revenues in US, Canada, Germany.

    This is an iPhone in China story. They will have to fix that, but the world isn’t ending at Apple.
  3. UKPoliticsGuy macrumors regular

    May 3, 2009
    Who will be Apple's CEO this time next year?

    Hopefully not Tim.
  4. Kanyay Suspended


    Dec 14, 2018
    Mar-a-Lago, Russia
  5. asdavis10 macrumors 6502


    Feb 3, 2008
    Honestly, Apple needed this kick in the rear. The market has spoken about the pricing of Apple's products (in relation to features). Time to innovate again and sell products at reasonable prices.
  6. hawkeye_a macrumors 65816


    Jun 27, 2016
    I'm not a fan of Tim, but looking at their upper management team, who's better? I can't see anyone; the last thing Apple needs is someone worse in charge.
  7. scrapesleon macrumors 6502a


    Mar 30, 2017
  8. jjhny macrumors regular


    Sep 16, 2005
    I think Steve's inertia is starting to wear off. Tim would have been good until they found someone with vision to take over. Tim is a visionless, platitude machine.
  9. markfc macrumors 6502a


    Sep 18, 2006
    Prestatyn, Wales, UK
  10. FightTheFuture macrumors 65816


    Oct 19, 2003
    that town east of ann arbor
    no company can innovate around a trade war.
  11. hawkeye_a macrumors 65816


    Jun 27, 2016

    I'm surprised it lasted as long as it did. Tim Cook's Apple, is not the Apple I used to care about, that's for sure.
  12. scrapesleon macrumors 6502a


    Mar 30, 2017
    Actually no
    actually it’s time to stop buying
  13. mdatwood macrumors 6502a

    Mar 14, 2010
    East Coast, USA
    Just put in a buy order. Doubt it will hit my price to fill though :/
  14. Baymowe335 macrumors 601

    Oct 6, 2017
    Nice justification. Stocks move up and down. This wasn’t great for Apple, but their business didn’t just evaporate. They had some iPhone issues in China. The other numbers look great.

    They are trading at 10X earnings and even Lowe ex-cash.

    The right time to buy is usually precisely when it feels wrong to buy.

    The wrong time to buy is when everything looks perfect. See when Apple traded at $230.
  15. adamjackson macrumors 68000

    Jul 9, 2008
    After being a lover of this company for 20 years, I finally bought my first share this morning. It's not a lot of money (less than AirPods or AppleCare for iPad). Low risk overall and I spend enough time reading and talking about Apple it's a long overdue purchase.
  16. scrapesleon macrumors 6502a


    Mar 30, 2017
    I mean better to invest in AR or VR tech that’s where it’s at now
  17. snowboarder macrumors 6502

    Jun 9, 2007
    Come on, we have the first openly gay CEO, that's important! Go Tim! Diversity and inclusion.
  18. Textime macrumors regular

    Jan 25, 2016
    Your price is way too high you need to cut iiiiit.
    Cut it. Cut it ..
  19. Baymowe335 macrumors 601

    Oct 6, 2017
    They are going to buyback $71B more in stock between now and May. That’s what’s left of the $100B that’s been authorized and earmarked for buybacks. Buying back at lower prices is good for long term investors.

    Apple is spending close to $14B/yr on R&D, including AR and VR.
  20. Rojaaemon macrumors regular

    Aug 27, 2016
    Yes, but Apple is really green! And good at recycling!
  21. partsofspeech macrumors regular


    Apr 6, 2018
    Stock price fluctuates all the time. What a temporary price drop tells us? Nothing!
    --- Post Merged, Jan 3, 2019 ---
    Apple, please don't buy back any stocks; use the money to lower prices of your products and apps! That will expand your customer base and build foundation for a better future. SJ had said that before.
  22. ftaok macrumors 603


    Jan 23, 2002
    East Coast
    The last time Apple got crushed this badly was back in 2013. The stock went from $700 to $385 in about 6 months. It took about a year and half for AAPL to recover back to the $700 level ($100 after 7:1 split). But when it did, did a double-plus (up to $230).

    We haven't quite hit the 45% drop of 2013. 45% would be about $126 (which is right around where @stylinexpat) shows a GAP in that chart of his. Hope we don't go too much lower. AAPL better tell a good story later this month.

    HANG ON, it's gonna be a bumpy ride!
  23. navaira macrumors 68040


    May 28, 2015
    Amsterdam, Netherlands
    Angela Ahrendts will be the next Apple CEO.

    Bookmark me.

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280 January 3, 2019