This was inevitable and predicted long long ago. It just took longer to happen than most anticipated. That's why investors are bailing. The next question will be: how many years from now will Apple start closing stores (and eventually move out of the space ship?)
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AAPL Opens at $144, Sliding Nearly 10% After Major Revenue Cut and Down 35% Since Early November
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greenmeanie
Suspended
With Income Tax and still taking a dive doesn't look good.
Maybe they need a product launch without problems for once and price cuts.
Maybe they need a product launch without problems for once and price cuts.
nwcs
macrumors 68030
The internet echo chamber is alive and well here. In a year’s time it is just as likely people will be kicking themselves for not investing in Apple right now.
ThunderSkunk
macrumors 601
The person they need is Steve Jobs, who they will not find in upper management. They probably currently employee a thousand Steve Jobses, who are all busy doing the job they were hired to do, with no way of utilizing greater vision.
needfx
Suspended
sounds doable, but pray that she does not
gigapocket1
macrumors 68030
It’s honestly not the perfect time to buy. theirs no justification right now to buy. The trade war with China is still on going. I think the stock is going to continue to fall. No new products except for an iPad mini in the first half of the year... I would wait it out the next 4-5 months. And buy in around WWDC..
And here lies what's wrong with our current financial, banking, fiscal and monetary policies. Companies today are no longer allowed to report lower than expected numbers. In today's financial world, companies must grow exponentially or they pay the price. Companies are now subjected to "infinite growth on a finite planet". You can't grow forever.
What makes matters worse is the reason major corporations are buying back their stocks i.e. to make the stock price go higher is because of Federal Reserve policy of zero interest rate lending i.e. "QE". So instead of giving the markets a caffeine jolt, they have since 2008 made the markets heroin addicts. Remove the heroin and the markets crash which is what we are now seeing with trade wars and Fed interest rate hikes. Eventually the whole house of cards will come crashing down globally 10-20x worse than it did in 2008.
Besides that any company on the planet would love to have Apple's numbers but that no longer is allowed so Apple HAS to continue to grow exponentially or face the consequences.
Everytime the stock drops people call for Tim Cook to be fired. This is nonsense. Don't forget that it was under his leadership that the stock hit its all time high. It is his leadership that has brought apple to where it is. Steve Jobs has been gone a long time now.
Wall Street has always misread Apple. Anyone who didn't think the battery replacement combined with the elimination of subsidies wouldn't result in decreased sales is fooling themselves. I think the error was in the estimation of the impact of those factors combined with the trade war with China.
I also think that people at large have unreasonable expectations of Apple. No other tech company has changed the way we use technology more than Apple. There will be bumps along the way but Apple has strong leadership.
I'd like to see Apple address a few issues:
1) Mac Mini entry price is too high. $799 for an i3 with a 127Gb SSD is way overpriced. Shouls be $500.
2) Return to form following function. Seriously, trying to get to the USB ports on an iMac is a nghtmare. The new laptop keyboards suck.
3) multiple accounts in iOS
4) Complete replacement for iTunes. Such a bloated disaster.
Wall Street has always misread Apple. Anyone who didn't think the battery replacement combined with the elimination of subsidies wouldn't result in decreased sales is fooling themselves. I think the error was in the estimation of the impact of those factors combined with the trade war with China.
I also think that people at large have unreasonable expectations of Apple. No other tech company has changed the way we use technology more than Apple. There will be bumps along the way but Apple has strong leadership.
I'd like to see Apple address a few issues:
1) Mac Mini entry price is too high. $799 for an i3 with a 127Gb SSD is way overpriced. Shouls be $500.
2) Return to form following function. Seriously, trying to get to the USB ports on an iMac is a nghtmare. The new laptop keyboards suck.
3) multiple accounts in iOS
4) Complete replacement for iTunes. Such a bloated disaster.
The Game 161
macrumors Nehalem
xnu
macrumors 6502a
I thought it was funny when Tim said "Would have I liked some of products to be ready a few months earlier, of course." around 8 minutes in on the CNBC video.
Taking 2 years to make a Mac Pro is a bit silly. Apple needed a dose of reality, and needs to be a bit more competitive both on price and features. I actually thought the new lineup of phones was pretty compelling, but I think they missed it by about 10% on pricing. Products like new AirPods and the powermat thingy really should be out.
Taking 2 years to make a Mac Pro is a bit silly. Apple needed a dose of reality, and needs to be a bit more competitive both on price and features. I actually thought the new lineup of phones was pretty compelling, but I think they missed it by about 10% on pricing. Products like new AirPods and the powermat thingy really should be out.
It's hard to know if the problem is management or engineering. I suspect that working for Jobs was frustrating day to day, but really rewarding when his products came to light.
I don't see anyone being rewarded by working on the products Apple is delivering today and nobody in their right mind would feel good about Cook's empty vision about the direction of technology. So I would say it won't matter if it gets worse.
Rogifan
macrumors Penryn
When people throw out the word services what exactly do they mean? Tom Warren at The Verge says Apple’s services are terrible compared to Google. What services is he referring to? Apple Music? iCloud? GMail? Do people really think of iCloud or their mail app as a “service”? I think the term services is incredibly broad and seems to mean a ton of different things. And even if most Apple “services” are locked to iOS so what? Apple has over a billion active iOS users. That’s a lot of people they can sell services too. Plus it’s not like nobody is buying iOS devices anymore. So the install base will keep growing.
nerdAFK
macrumors 6502
Those who want a Jobs like figure back, remember he hired both Sculley and Cook. He was great at some things, hiring wasn’t one of them.
Still the most profitable. Still the industry leader, it's pathetic how an entire industry relies on Apple to do its R&D.
The sooner Apple can buy back all its shares, the better its customers will be. Cook won't be chasing the short term Wall St vote, and we might get compelling products again.
Rogifan
macrumors Penryn
Mescagnus
macrumors 6502a
Quick – a 20% price hike across the product line to make up for the lost revenue!
We'd finally have a €2.000+ iPhone in Europe – the Xs Max 512GB is already at €1.679 (that's ~1.900 in USD).
We'd finally have a €2.000+ iPhone in Europe – the Xs Max 512GB is already at €1.679 (that's ~1.900 in USD).
arkitect
macrumors 604
Of course not. Not yet anyway.
But nothing is ever too big to fail.
Apple need to learn lessons (and a bit of humility) and they'll have a few years ahead of them yet.
ryanwarsaw
macrumors 68030
I tend to agree here. Apple would be a perfect buy except for the ongoing trade war. If they have to move their supply chains around it could cost some money. I am also a little leery of what they say later this month and how the market will react. It may not be a bad buy but there are a lot of safer stocks out there that are more exciting and have greater upsides right now.
Plutonius
macrumors G4
I think it's more of a pricing issue.
Why get a new iPhone when the one you have works great and the new iPhone prices are so high ?
Not surprising having Tim as their CEO. Totally expected and it took a bit longer than I thought.
WatchFromAfar
Suspended
That's not true is it though? They hit 1.3 active iOS devices in February:
https://www.macrumors.com/2018/02/01/apple-now-has-1-3-billion-active-devices-worldwide/
and two billion iOS devices sold (not all active though) in September:
https://appleinsider.com/articles/1...s-sold-and-when-it-will-hit-2-billion-iphones
Neither of these stats equate to "over a billion active iOS users" as people who own Apple products are likely to own more than one device.
It's still a lot though....
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And this is why people are getting sick and tired of the price gouging. Look at what other companies are offering for far less. Cheap smartphones are now good, and good smartphones are cheaper.
tomtendo
Suspended
August: Apple becomes first trillion-dollar company. December: $AAPL market cap overtaken by both Amazon and Microsoft. Today: Apple is now worth less than Alphabet, as it heads for its biggest one-day stock drop in five years.
Hopefully a much needed wake up call for Apple. They need to innovate again and stop just increasing prices.
Hopefully a much needed wake up call for Apple. They need to innovate again and stop just increasing prices.