Why does Apple always ignore international customers?
I understand sometimes the limitation is the content provider, and not Apple, but in Music, Movies/TV Shows and Books (three of their top markets), they really lack in the international market.
Because each new country/territory is a new round of negotiations. If Apple (or Hulu or Netflix or Amazon, etc.,) wants to offer Movie XYZ in the US, Germany and Australia that requires three separate negotiations and three separate licensing fees. The same goes for TV shows, books, magazines, music, etc.,.
That takes time and money. Netflix, for example, is spending hundreds of millions of dollars to to expand more into Europe and they've warned their investors to expect a drop in profit for the near term.