Dear Thread Starter, I'm going to give what limited knowledge I have on the Sales of Good Act - which i studies a few years back.
There's a few things here that you need to do and consider
1) Proof that the damage was 'incoming' anytime, and not your personal damage. You cannot say that
'I did not bump my phone, it just happened! Thus it's the fault of the manufacturer'
What you need here, is evidence that this is widespread issue, and that the parts are proven to be faulty. This can be done through a list of people who bought the phone
at the same period of time - with the same manufacturing factory, week (and possibly day).
2) One thing many seem to misunderstand - is that you cannot seek Apple to give you warranty on the phone because you have signed a 24-Month Contract.
This is because you signed the contract with the carrier, and not the manufacturer. Thus, Apple is legally allowed to redirect you to O2, Vodafone and such - and the same process might happen.
3) You need to know that your chances are slim. This is because European regulations have confirmed that warranties are legally binding contractual obligations between the manufacturer, or retailer and the consumer for the time frame indicated. The key there is
The time frame indicated.
There has been past cases where companies won suits which the consumer (who did not buy extended warranty) attempted to get aftersales service past their warranty period. The corporations won.
The one place that warranties don't work is Scotland.
Also, if the smallprints say that they are not obliged to give you
free warranty, you don't get it. The contractual laws are above the Sales of Good Act.
I hope you the best of luck. I can give you other information if you PM me. But do not take in everything I say as it was a few years ago where I studied it. In addition, I do not have a degree in Law.