OK... preparing for the flaming but... I have been an Apple customer for nearly 15 years. 4 macbook pros. 3 iphones and the temptation of an ipad for many months now. I was eagerly waiting an AFFORDABLE Ipad mini. £269 ($329) for this base level device is an absolute rip-off. Apple you should be ashamed of yourselves. I sold into your infrastructure and will now be seriously considering ever investing in your over-priced gear again. Happy buying to those who disagree but for me this is one step too far. Greed is NOT good.