Activision Blizzard Buys 'Candy Crush Saga' Developer King Digital for $5.9 Billion

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Activision Blizzard, publisher of video games like Call of Duty, World of Warcraft, and Destiny, has purchased Candy Crush Saga creator King Digital for $5.9 billion. Activision Blizzard has built a successful portfolio of video games on consoles and PCs, but has struggled to find the same success in the mobile space. King CEO Riccardo Zacconi notes the Candy Crush maker had 474 million monthly active mobile and Facebook users in the third quarter of 2015.

We believe that the Acquisition will position us very well for the next phase of our company's evolution and will bring clear benefits to our players and employees. We will combine our expertise in mobile and free-to-play with Activision Blizzard's world-class brands and proven track record of building and sustaining the most successful franchises, to bring the best games in the world to millions of players worldwide.
Activision Blizzard says the acquisition will make the company the global leader in mobile gaming while also giving the company over half a billion active monthly users in 196 countries. In the past 12 months ending September 2015, Activision Blizzard reported revenues of $4.7 billion while King reported revenues of $2.1 billion. While quarterly spending in King's signature game, Candy Crush Saga, has declined in the past 18 months, players still spent $1.3 billion on in-app purchases in 2014 alone.

Earlier this year, it was revealed that Candy Crush Saga represented 45 percent of King Digital's quarterly revenue. King has been working to diversify its gaming portfolio to rely less on Candy Crush and remain profitable. Like Infinity Blade and Angry Birds before it, Candy Crush Saga is one of the few games to become a smash-hit cult-like success in the App Store.

Article Link: Activision Blizzard Buys 'Candy Crush Saga' Developer King Digital for $5.9 Billion
 

levitynyc

macrumors 65816
Aug 19, 2006
1,100
3,235
This won't end well for them.

Remember when Zynga bought OMGPop? (Draw Something)

That didn't pan out as expected.

Also, its nice to see them spend 6 billion dollars and then turn around to nickel and dime Destiny players.
 
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xnu

macrumors 6502
Jul 15, 2004
382
718
How many games can you make for $5.9 BILLION?

What is the largest game budget? $250-$400 million?

Star Citizen hasn't even hit $100 million yet.

Next WOW expansion... warlock stone crush. So sad. Still better than pandas though.
 

levitynyc

macrumors 65816
Aug 19, 2006
1,100
3,235
If the purchase means death to the franchise, then praise god and be happy forever.

If the purchase means milking the franchise for more money, then **** my life.
You clearly don't know Activision.

See Tony Hawk, Call of Duty, they will milk that **** until its dead.
 

noslenam

macrumors regular
Jan 29, 2010
123
108
How many people actually pay for these games? I myself download a free game and never pay a dime. I'll play it for a little bit until my free play is done for the day and I'm done. I get my fix and that's it. I can't believe people pay to play these games. I'd be more likely to play it longer if it was a flat fee upfront like to old days. 5.9 billion Wow! Not getting a dime from me to help that one.
 

Mickyuki

Suspended
Sep 28, 2015
15
5
OMG $5.9 billion! Actually I'm still playing Candy Crush Saga, but have never made an IAP and never will.
 

Fortimir

macrumors 6502a
Sep 5, 2007
629
332
Indianapolis, IN
How many people actually pay for these games?
LOL. You serious? The reason so many games offer in-app purchases and micro/transactions is precisely because so many people do pay for them. Candy Crush is the crown jewel of this model.

You and I don't, but we are in a small percentage of people who know how many GB of RAM our iPhones actually have.
 
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byke

macrumors 6502a
Mar 29, 2007
692
35
LDN. UK
Surprised that no Swedes haven't mentioned with extreme joy and glee, how this was a "Swedish" company.
And somehow attributed this sale as a "Swedish Success" as is usually the case.
 

alexgowers

macrumors 65816
Jun 3, 2012
1,336
889
How many people actually pay for these games? I myself download a free game and never pay a dime. I'll play it for a little bit until my free play is done for the day and I'm done. I get my fix and that's it. I can't believe people pay to play these games. I'd be more likely to play it longer if it was a flat fee upfront like to old days. 5.9 billion Wow! Not getting a dime from me to help that one.
Unfortunately many people are addicted to these games. They are just gambling in effect. These guys spend thousands on candy crush and I really feel sorry for them.

I love that candy crush is basically making a load of money but has declining games, I think activision bought the wrong company at the wrong time.
 
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noslenam

macrumors regular
Jan 29, 2010
123
108
LOL. You serious? The reason so many games offer in-app purchases and micro/transactions is precisely because so many people do pay for them. Candy Crush is the crown jewel of this model.

You and I don't, but we are in a small percentage of people who know how many GB of RAM our iPhones actually have.
I know way to many people spend money on these games. I was trying to be funny but serious as well. It's ridiculous the amounts people spend on these games. I tell my son he can download as many of the freemium games as he want but I will never allow him to purchase in app crap. But I will pay $60 for his Xbox One games. Seems like he gets a hell of a lot more game for his money in the long run.
 

btrach144

macrumors demi-god
Aug 28, 2015
1,895
4,358
Indiana
sheesh, that's a lot of cash for a game that's been out super long. Guess someone wanted to cash out before their 15 minutes of fame came to an end.
 

peterdevries

macrumors 68040
Feb 22, 2008
3,146
1,134
Amsterdam, The Netherlands
How many people actually pay for these games? I myself download a free game and never pay a dime. I'll play it for a little bit until my free play is done for the day and I'm done. I get my fix and that's it. I can't believe people pay to play these games. I'd be more likely to play it longer if it was a flat fee upfront like to old days. 5.9 billion Wow! Not getting a dime from me to help that one.
The problems with IAP arise when someone has invested a lot of time in a game without spending any money. It gets progressively more difficult to progress in these games after a while. So there are many people that start purchasing at that point in order to make a small amount of progress, not realising they are on a slipperly slope.
 
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