As a graphics/motion graphics designer and photographer I multitask all the time. It means I need the ram, most of the CC suite are ram hungry.
Having Bridge, Lightroom, Photoshop, Indesign and Illustrator open is just a normal day for me as I jump between them. Indesign is a staple where all the other assets I create are combined. Its normal for me to be working on catalogs with 250+ pages with complex graphics etc
I dont create motion graphics everyday but do on a weekly basis, in this respect after effects and premier are usually open at these times which are memory hogs, depending on the projects. I also dable in 3D modeling using blender which is also ram hungry.
Not only that but mail is always open as I receive hundreds per day from clients and colleagues about work, I usually have iTunes running if not it would be the Bose app. I also use productivity apps like word, excel - other apps that help me be productive like wonderlist and lastly I usually use safari with a fair amount of tabs open. Whether thats me having a 5 min break on macrumors/canonrumors or researching etc etc
Pretty much a normal day for me. All the above runs up to 32gbs easily. I have a mac pro that has 48gbs and it usually sits with around 20% free. With premier and after effects I usually have to shut down other programs.
So 32gbs is a minimum requirement for me. The nice thing about the new macbooks is that the SSDs are almost ram drives with the speed and when you run out of ram and it swaps out the difference is minimal so 8gbs can be useable for most people.
Mac OS also uses memory compression and it has done since mavericks. Apparently this technology gives the user roughly 50% more breathing room so if you have 8gbs its more like 16gbs but is dependent on application and the task. Worth bearing in mind when your speccing your system.
https://www.cnet.com/news/memory-compression-brings-ram-doubler-to-os-x-mavericks/
As usual Apple has technology to aid the user that isnt well known and works really well. Windows 10 has only recently implemented this.
I have a base model 2015 macbook which is literally the slowest thing on paper and it only has 8gbs of ram and it seems to always be maxing out but the machine doesnt become slower. I can do my above workflow on it but ive never had an issue. The machine runs like a champ and im always impressed with what I can do with it for such a thin light and low powered device.
If your a heavy user you cant really get away from the fact you need physical ram regardless of compression. If I was an average user I would be buying 16gbs as a minimum because that should do for the real workable lifetime of the product. Not just using it for web browsing etc doing work.