After seeing multiple unboxing photos and videos, you know the photos and videos that 'normal' people shoot, not Apple with their $100000000 lighting setup and gear, I came to realize that I don't like Jet Black anymore. In fact, it looks kinda ugly, like "phone from the 90's" kinda ugly. Looks nowhere near as good as the black iPhone 4. Just my two cents. Hope you liked my cool story.