Ad Request Metrics Reveal iPhone OS 3.1 Adoption

Discussion in 'iOS Blog Discussion' started by MacRumors, Sep 23, 2009.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Mobile ad firm AdMob today released a bit of data that provides an interesting glimpse into operating system versions being used on the iPhone and iPod touch. According to a survey of ad requests received during the week of September 15th-22nd, just after Apple's release of iPhone OS 3.1, 23% of aggregate users of the iPhone OS had already updated to iPhone OS 3.1. An additional 51% of users were running iPhone OS 3.0, with the remainder running earlier versions of iPhone OS.


    Interestingly, AdMob notes that when data is broken out into iPhone versus iPod touch, a full 91% of ad requests from iPhones are from users running iPhone OS 3.0 or 3.1, while only 35% of iPod touch users are running some flavor of iPhone OS 3.0. The disparity highlights the effect of Apple's iPhone OS upgrade fees for iPod touch users, a phenomenon noted in previous reports from AdMob.

    Article Link: Ad Request Metrics Reveal iPhone OS 3.1 Adoption
  2. Rocketman macrumors 603


    Apple has an upgrade cycle that uniquely gives customers both confidence in upgrades and incentive to upgrade. It probably helps they make it convenient and free/cheap to upgrade.

    Some users like me are trailing edge adopters on old hardware and leading edge adopters on new hardware. As such you get the slight "barbell" distribution in the data.

  3. lender30 macrumors newbie

    Sep 15, 2009

    I'm surprised that there are people still running the 2.2.1 OS..
  4. Rocketman macrumors 603


    If it works, don't fix it, new capabilities not needed.

    Plenty of people are using iPhone version 1 on OS version 1. It's still a phone and a handtop internet experience, isn't it?

  5. MacFly123 macrumors 68020

    Dec 25, 2006
    I think eventually Apple is going to have to drop the charge for iPod Touch upgrades and make them free too! It would be better for the platform, developers, and consumers. It wouldn't really hurt Apple much, and the pros I just outlined are more a benefit to Apple than a small sliver of revenue.
  6. DUSTmurph macrumors regular

    Apr 22, 2009
    Detroit Rock City
    I'm still in that green region of the chart, but I might be updating soon. Whats even more surprising is people still running >2.2
  7. bruinsrme macrumors 603


    Oct 26, 2008
    I have a 3G running 3.1 not jailbroken and a 3Gs running 3.0 jailbroken.
    3.1 doesn't offer a whole lot more and is not worth losing jailbreak.
  8. spillproof macrumors 68020


    Jun 4, 2009
    I downgraded during that time, so I am in both red and blue. Oh no, I screwed up the data!
  9. alent1234 macrumors 603

    Jun 19, 2009
    i upgraded my wife's 3G to 3.0 when it came out. didn't see anything new. probably have to wait for the apps to come out to take advantage of new functionality

    and i sync my wife's iphone maybe once a month
  10. DipDog3 macrumors 65816


    Sep 20, 2002
    Still at 3.0 on my 3GS, but upgraded my 2G to 3.1.

    Not really much of a difference.
  11. phatcat macrumors regular

    Feb 10, 2008
    I agree. I'm holding out for 3.1 until jailbreak's available. As rarely as I use it, tethering is a feature I don't want to lose (PDAnet).
  12. ZipZap macrumors 601

    Dec 14, 2007
    This clearly shows 3.1 is not being adopted. The only reason....BUGS in 3.1

    Apple, get of your a-- and fix the OS...I mean 4 beta's and it still does not work right.
  13. JayV2010 macrumors newbie

    Sep 16, 2008
    Whats funny is i know people that have an iphone that have NEVER hooked them up to a computer. they just download apps and music to the iphone and even when I tell them that they really need to upgrade their firmware it only takes a minute.

    Some people just use them as phones!
  14. twoodcc macrumors P6


    Feb 3, 2005
    Right side of wrong
    wow, now that's a huge difference. and they even dropped the ipod touch upgrade price to just $4.95 also
  15. cscturulo macrumors newbie


    Jul 18, 2002
    It's because of the Unlock

    I think many people haven't adopted the new iPhone 3.1 update because they are on an unlocked phone, and the 3.1 unlock isn't really stable at the moment. I wish the 3.1 unlock would come out!!

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