Apple needs to get in the game, being premium provider doesn't just mean looking & feeling nice, it also means being reliable & performant... Q-6
Agreed. I've come to realise lately that reliability, dependability and longevity are probably my greatest needs and requirements, especially in a 'pro' laptop. If I use my laptop every day for work as I have in the past then downtime of a week or more without it is significant. I've actually had to take leave from work for this very reason. I'm not able to just buy a new one on the spot and return it a week later, not that I condone abusing the returns policy anyway.
When I've serviced my MacBook Pro in the past, Apple have said I should consider their corporate hiring program, but that is hardly suited to individuals with a limited budget who only need one machine. This seems like an area where Apple could improve the customer experience; maybe make loaners an additional benefit of the AppleCare Plus program.
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