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Adidas Pulls iAd Due to Approval Process?
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Apple s trying to maintain some semblance of quality unlike most of the mofos out there. Look at their computers for crying out loud. They are dedicated to very high standards. I like that.
The other day I was on Collinder online reading an article and a freaking ad appeared, BAM, and put the article I was reading into the background and got all up in my grill like I was a bi*** that hadn't any right to complain. Meh! And I clicked and clicked, why did I have to click so many times, the little x in the corner until the ad dropped off.
I HATE THAT INTRUSIVE SH**!
The other day I was on Collinder online reading an article and a freaking ad appeared, BAM, and put the article I was reading into the background and got all up in my grill like I was a bi*** that hadn't any right to complain. Meh! And I clicked and clicked, why did I have to click so many times, the little x in the corner until the ad dropped off.
I HATE THAT INTRUSIVE SH**!
When I worked in marketing services for a major consumer goods company in mid-2000s, we executed one of the first "iTunes" song code download programs in 10 million plus units of our product. Even AFTER initial approvals and we had sent packaging to print, we get a call from Steve Job's iTunes man Eddie Cue saying they wanted to make some changes (apparently after being shown to the big man). We had to carefully work thorough the numbers to show them it would cost 2-3x the deal itself to reprint the packaging and they let it go. I can without a doubt agree this happened in this case.
actually in light of the billions they have, it's a drop in the bucket. Also they have other ad campaigns going on.
And if anyone understands that Apple is all about doing things the best way, it is the board and the stockholders.
So in the end, this likely isn't going to be anything more than a shrug and move on
Every outlet that publishes ads that takes any pride in its content can, and should, reject ads when they fail to meet standards. I've worked in advertising and can confirm that the process of creating and publishing results in plenty rejected ads. It's a daily part of the process.
If this were any other company or any other ad delivery system, it would be a non-story. But because it's Apple and iAds and Steve Jobs, people are going to read a lot more into this than they should.
Did you major in economics? I'm guessing not. I love when people pull the "well apple has billions so they don't care" card. Why? Because it assumes that all of Apple's revenue goes into one put and out of one pot. It doesn't. There are many divisions within Apple. And each division is accountable for their finances. So if the iAd division loses an account - their "business" suffers. So overall does Apple suffer? No. But Apple's iAd division could sink like a stone - be completely in the red and then wind up being dust in the wind.
Disney is an immensely profitable company - but not every division makes money and many divisions have either been cut off, sold or are in dire straights despite the parent company being extremely solvent.
People who are saying Jobs is doing this to keep a nice clean friendly OS, that's a load of Bull. iAds no matter what way you look at it is to make money. It is not for user experience, it is not to make your life any easier, it is there to make money. Adidas isn't some 2 bit company that is just out there to flood you with crap, they sponsor some of the biggest athletes and sports companies in the world, and they have done it with use of successful advertising.
While I do agree that there needs to be some sort of vetting done, there is no1 out there that can say that every decision Apple has made regarding app refusals or whatever is the right one. There have have far too many stories of where Apple have said one thing and done another regarding app refusals. And then went back and done the total opposite.
While Jobs isn't going through every single app or ad, there will be a group of people doing it, but it seems what one person would knock back, another would grant, there needs to be consistency.
As for those who say that they were maybe hoping Adidas went back and re-did the ad and weren't expecting them to pull out, why should Adidas jump because Apple say so? Ok they are looking for advertising space, but $10m is alot of money, and if Adidas pull out because of this, then who is to say other big companies won't get fed up of being told what to do. Just because Apple users say "yes sir, no sir, 3 bags full sir" doesn't mean multi-million pound companies will.
While I do agree that there needs to be some sort of vetting done, there is no1 out there that can say that every decision Apple has made regarding app refusals or whatever is the right one. There have have far too many stories of where Apple have said one thing and done another regarding app refusals. And then went back and done the total opposite.
While Jobs isn't going through every single app or ad, there will be a group of people doing it, but it seems what one person would knock back, another would grant, there needs to be consistency.
As for those who say that they were maybe hoping Adidas went back and re-did the ad and weren't expecting them to pull out, why should Adidas jump because Apple say so? Ok they are looking for advertising space, but $10m is alot of money, and if Adidas pull out because of this, then who is to say other big companies won't get fed up of being told what to do. Just because Apple users say "yes sir, no sir, 3 bags full sir" doesn't mean multi-million pound companies will.
Now
me and my Adidas do the illest things
we like to stomp out pimps with diamond rings
we slay all suckers who perpetrate
and lay down law from state to state
we travel on gravel, drit road or street
I wear my Adidas when I rock the beat
on stage front page every show I go
it's Adidas on my feet high top or low
My Adidas..
My Adidas..
me and my Adidas do the illest things
we like to stomp out pimps with diamond rings
we slay all suckers who perpetrate
and lay down law from state to state
we travel on gravel, drit road or street
I wear my Adidas when I rock the beat
on stage front page every show I go
it's Adidas on my feet high top or low
My Adidas..
My Adidas..
True. And another valid point is that companies/agencies expect a certain level of pushback when submitting ads. And if they're spending money on an ad buy - they're spending money to get the ad produced. They don't want to walk away from that investment any more than Apple would want to walk away from getting their check. So whatever the scenario here is - it's clearly significant enough to warrant the advertiser to walk vs Apple just canceling the contract.
Again - it costs the ADVERTISER more to pull their ad then the media outlet.
I can't imagine the Adidas iAd being any more "lame" than the Space Tours iAd.
Has anybody else seen that? In all seriousness, people who can afford a $45 million dollar space tour are probably not going to buy one through an iAd.
Has anybody else seen that? In all seriousness, people who can afford a $45 million dollar space tour are probably not going to buy one through an iAd.
I don't have a major in economics either (but I do have an education in economics from what would be equal to college), but your comparison is faulty. If Disney cuts of one section, the rest of the company will remain unaffected, but if Apple does the same, it will affect other parts.
iAds is hardly meant to create huge revenue short-term, but even if it's not it'll still be valuable to the company in other ways (in this case, user experience etc). As they have so much money backing them up, revenue is not all that counts, and Apple value long term profitability over short term profit. They do a lot of stuff that isn't profitable in itself, but will add value to other products and services.
marketing ploy
I call marketing ploy? Apple is as good at spin as they are making product.
- Apple wants to leverage their skills in adding value/profit to the ad industry. This depends on creating a name for themselves in marketing, showcasing their standards. Anyway, you could spin it positively and Apple won't delay in doing so.
I call marketing ploy? Apple is as good at spin as they are making product.
- Apple wants to leverage their skills in adding value/profit to the ad industry. This depends on creating a name for themselves in marketing, showcasing their standards. Anyway, you could spin it positively and Apple won't delay in doing so.
With a $258B market cap, 10M is 0.003% of that. I'm NOT an Apple fanboy, and I see where everyone sees this as having a huge effect, but we've all seen this a million times, where Apple's (Steve's) huge ego rejects something for not being Apple enough, and in the end, Apple ends up prospering from it. Look at how many hundreds of millions went into iPad R&D...three years of thousands of multi-touch screens ordered, various devices "not good enough" to meet Steve's standards. They could have launched iPad in '07 or '08 if they wanted to rush it, but they took their time and now look at what it has done to the industry. Apple's "approval" processes are SUPER rigorous. iAd, on the whole, has been undeniably successful, and one $10M client who isn't willing to try more than three times to get it right isn't going to bother Apple shareholders because they value Apple's ability to achieve massive earnings by rejecting all the "almost-good-enough" stuff.
Is there to increase the user experience to help earn them more money. It comparable to the App Store. It does make some profit, but not a lot. The important things it the value it adds to the iPhone.
Even if Apple relaxed to the point of stupid punch the monkey ones I don't think I would even notice... Was playing around on my iPhone doing something a last night and my girlfriend asked if that was the Nissan Leaf I was talking about getting and I'm like what are you talking about? That is totally random... Well basically some ad for the Nissan Leaf was in one of the apps I was using and I am just so used to tuning them out without even giving them a second though I did not even notice the ad was there... So monkey or whatever for Apple to throw out 10mil because they did not agree with the ads then it just seems stupid.
I'm not sure I get where your coming from with this. The App Store is a massive selling point for consumers. I know people who have bought the iPhone JUST for the apps, for no other reason. I'm quite sure if you done a survey of iPhone users, one of the top things people love about their iPhone is the massive amounts of apps they have access to. The App Store might not make Apple themselves alot of money directly, but indirectly through people wanting to upgrade and buy new products because of the apps, it makes them alot!
On the other hand, I have never met anyone who has said "know what I want from my phone, more ads".
Both sides...
Since it was announced that Apple is the 2nd largest company in the world, people have been out to tarnish their image. The truth is jealousy is a b**ch! Once you achieve a certain amount of success, the wolves come out. I'm not defending Apple's position, neither am I condemning them, but I do think we need to hear both sides of the story. Apple could have been fully within their rights to reject the ads.
Since it was announced that Apple is the 2nd largest company in the world, people have been out to tarnish their image. The truth is jealousy is a b**ch! Once you achieve a certain amount of success, the wolves come out. I'm not defending Apple's position, neither am I condemning them, but I do think we need to hear both sides of the story. Apple could have been fully within their rights to reject the ads.
So did this dedication to high standards come around before or after they approved (and made a killing off) a ton of "fart" apps?