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AdMob: iOS Platform Continues to Lead in Mobile Data Usage, But Android Surging
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A continent. Includes Australia, New Zealand, New Guinea. Welcome to Geography 101.
Odd reason for mobile data recording now that...
iAd is the preferred platform for iOS and AdMob is now owned by Google.
The trend shows not that mobile usages is going down for the iPhone, but that the advertising model for the iPhone is moving over to iAd, with more and more iPhone 4 purchases and iPhone 3GS upgrades to iOS 4.
iAd is the preferred platform for iOS and AdMob is now owned by Google.
The trend shows not that mobile usages is going down for the iPhone, but that the advertising model for the iPhone is moving over to iAd, with more and more iPhone 4 purchases and iPhone 3GS upgrades to iOS 4.
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Doesn't iAd go live on july 1st making this data valid for now?
mdriftmeyer said:
Doesn't iAd go live on july 1st making this data valid for now?
Did you even look at the graph? Symbian has fallen behind Android with RIM at a distant fourth. Apple is #1.
We're talking about the devices' actual online presence, and Apple has owned that for a while now.
These results represent three generations of iPhone each with a couple of SKUs, to suggest it's the result of " essentially a single phone" is being disingenuous and has the fainest whiff of insecurity given the platforms excellent performance.
I'm surprised no one until iPhoneHome has mentioned the huge conflict of interest AdMob have.
I will wait for independent figures before drawing any conclusions. I read the headline as “Google AdMob says Google Android is Surging”.
But now I'm having serious doubts:
Without mentioning the topic which we have been over many times before (as of 2 weeks ago 1/2 Android users were on an old version) I think the following points are relevant:
[1] In practically all other countries where Apple has multi-carrier agreements they outsell Android. That's just phones vs phones. Throw in other iOS devices and it's stacked in Apple's favour.
[2] Plays for Sure Music Players worked with lots of different stores and there were lots of different versions. Having lots of choice ALONE doesn't guarantee anything.
[3] The Marketplace problems. Self signed certificates, spyware, lack of respect for IP, inability to generate money, paid apps only available in a handful of countries. And before you complain about some of this being from one source/sensationalised I would point out that some of the criticism of the App Store have been overblown as well and much of the reporting isn't balanced. Millions of users enjoy using it every day and thousands of developers enjoy developing and making money from it.
[4] No credible iPod touch competitor, which shifts millions of contract free units a year for Apple.
[5] No credible tablet competitor, because Google won't let anyone making a tablet use the store and even when they do see [3].
[6] Apple stores and Apple's award winning customer service remain a big competitive advantage.
[7] The 30 pin iPod connector, which has a huge eco system around it.
[8] Apple's continued ability to conduct huge launches and generate huge excitement and desire for their products, despite a whole industry lining up to bring them down a peg. I thought they'd made a total mess of the iPhone 4 launch and it turns out to be the most successful consumer electronics launch in history. And no way did I think iPad would be as big a hit as it has been.
Apple needs to allow iOS devices to stand alone and get their sync strategy sorted out. That's a big, tricky problem. In the short term they also need to make iTunes a delight to use for Windows and Mac customers alike, or at least re-think how it all fits together (maybe by breaking it up into separate parts. But Google has problems as well. Google in many ways appeals a lot more to tech people and the tech press: always tinkering with this and that, doing some funky thing over there or open sourcing some cool tool, which is great but deep down I think they lack the focus, engineering discipline and business execution which Apple possess.
One parrellel might be in the server room. Microsoft let Linux (free) have a huge lead to begin with and have clawed it back considerably. Open and free doesn't always win. And by the way it has never won in the consumer space. We are just told it always will.
Anyway I'm totally happy to swallow humble pie if I'm wrong.
I will wait for independent figures before drawing any conclusions. I read the headline as “Google AdMob says Google Android is Surging”.
Also the “it is inevitable” Android will out pace arguement I used to believe without giving it much thought, after all, “it is inevitable” — how can one argue with that!?
But now I'm having serious doubts:
Without mentioning the topic which we have been over many times before (as of 2 weeks ago 1/2 Android users were on an old version) I think the following points are relevant:
[1] In practically all other countries where Apple has multi-carrier agreements they outsell Android. That's just phones vs phones. Throw in other iOS devices and it's stacked in Apple's favour.
[2] Plays for Sure Music Players worked with lots of different stores and there were lots of different versions. Having lots of choice ALONE doesn't guarantee anything.
[3] The Marketplace problems. Self signed certificates, spyware, lack of respect for IP, inability to generate money, paid apps only available in a handful of countries. And before you complain about some of this being from one source/sensationalised I would point out that some of the criticism of the App Store have been overblown as well and much of the reporting isn't balanced. Millions of users enjoy using it every day and thousands of developers enjoy developing and making money from it.
[4] No credible iPod touch competitor, which shifts millions of contract free units a year for Apple.
[5] No credible tablet competitor, because Google won't let anyone making a tablet use the store and even when they do see [3].
[6] Apple stores and Apple's award winning customer service remain a big competitive advantage.
[7] The 30 pin iPod connector, which has a huge eco system around it.
[8] Apple's continued ability to conduct huge launches and generate huge excitement and desire for their products, despite a whole industry lining up to bring them down a peg. I thought they'd made a total mess of the iPhone 4 launch and it turns out to be the most successful consumer electronics launch in history. And no way did I think iPad would be as big a hit as it has been.
Apple needs to allow iOS devices to stand alone and get their sync strategy sorted out. That's a big, tricky problem. In the short term they also need to make iTunes a delight to use for Windows and Mac customers alike, or at least re-think how it all fits together (maybe by breaking it up into separate parts. But Google has problems as well. Google in many ways appeals a lot more to tech people and the tech press: always tinkering with this and that, doing some funky thing over there or open sourcing some cool tool, which is great but deep down I think they lack the focus, engineering discipline and business execution which Apple possess.
One parrellel might be in the server room. Microsoft let Linux (free) have a huge lead to begin with and have clawed it back considerably. Open and free doesn't always win. And by the way it has never won in the consumer space. We are just told it always will.
Anyway I'm totally happy to swallow humble pie if I'm wrong.
I think you are underestimating the 'anything but apple' frenzy out there. You are also not counting people who only went iPhone because there was nothing else. Some of these people have already left apple for android. More will follow once some of these other phones come out this year.
How can it be a knock off when it does so much more than the iPhone?
Not so much in Canada you say?? Pity.
Only 5% usage of iOS in Canada? I wonder if that has anything to do with the cozy cartel amongst the 3 providers and their ridiculous terms of engagement. Canadian cell rates are amongst the worst in the world and Apple rates are the worst of the worst.
Only 5% usage of iOS in Canada? I wonder if that has anything to do with the cozy cartel amongst the 3 providers and their ridiculous terms of engagement. Canadian cell rates are amongst the worst in the world and Apple rates are the worst of the worst.
I think you are hugely over estimating. What from the engadget commentators? If they were right we'd all be using JoJo's or HP Slates.
The publics appetite for Apple (groan) shows almost no signs of abating.
Does so much more poorly. If everyone cared about features iPhone would have been crushed by the Nokia N95 at birth. Because that phone was (and still is) feature packed.
These are typical of the Android supporters. Limited understanding.
Oddly, this AdMob data is going to be very skewed once most of the apps on iOS devices are using iAd. That is to say, users of iOS devices will be presented with far less AdMob ads and will instead be served iAd ads.
Hence once iAd catches on with iOS developers it will look like iOS dropped off the map for AdMob.
Hence once iAd catches on with iOS developers it will look like iOS dropped off the map for AdMob.
I have both, apple sitting on the desk getting to be handed off to my 5 year old. Android getting used-- because it is useful!
This is notable, given that it's the last AdMob report with accurate market share data outside of Android, Symbian, and the cruft. iAds, and etc.
Is there anyone who's actually surprised it boiled down to iPhone and Android being the most popular smartphone operating systems? Everything else is absolutely horrid, and is bereft of compelling hardware. Google's produced a better product than Nokia, RIM, Microsoft, or Palm. Which is not very surprising, given that Google can spare billions upon billions from their actual business of advertising, whereas the others are encumbered with the inconvenient preoccupation of having to be solvent.
Android will have a massive installed base within a few years, because handset manufacturers are going to put it on everything from flagship smartphones to lowly messaging and feature phones. Carriers, however, are going to end up selling some or most of these devices with plans that make using apps and rich media cost prohibitive, so there may not be a gigantic bump in online market share. We'll see. Becoming emotionally involved with the market share of a consumer electronics product, however, seems to be inadvisable.
Perhaps I'm alone in being more interested in who #3's going to be. Somehow I don't think it's going to be Kin. And despite HP's track record of hiring solid, superbly talented executives, I don't think their Palm acquisition is going to change the world. RIM's it, IMO, and will do it while having almost no consumer base.
Is there anyone who's actually surprised it boiled down to iPhone and Android being the most popular smartphone operating systems? Everything else is absolutely horrid, and is bereft of compelling hardware. Google's produced a better product than Nokia, RIM, Microsoft, or Palm. Which is not very surprising, given that Google can spare billions upon billions from their actual business of advertising, whereas the others are encumbered with the inconvenient preoccupation of having to be solvent.
Android will have a massive installed base within a few years, because handset manufacturers are going to put it on everything from flagship smartphones to lowly messaging and feature phones. Carriers, however, are going to end up selling some or most of these devices with plans that make using apps and rich media cost prohibitive, so there may not be a gigantic bump in online market share. We'll see. Becoming emotionally involved with the market share of a consumer electronics product, however, seems to be inadvisable.
Perhaps I'm alone in being more interested in who #3's going to be. Somehow I don't think it's going to be Kin. And despite HP's track record of hiring solid, superbly talented executives, I don't think their Palm acquisition is going to change the world. RIM's it, IMO, and will do it while having almost no consumer base.
But not by choice. They are playing that game with iPods, and iPhones in other countries. I'm sure they'd love to in the USA, as well.
It's where we're all going to be living if Google gets enough spyware powered Android phones into peoples' hands.
Winston Smith
Ministry of Propaganda, Oceania
1984
Of course, it certainly helps when Verizon does BOGO offers for your platform during the Christmas shopping season.
All of this seems strangely familiar -- Apple making a superior product with total vertical integration (hardware & software locked to one another and available only from Apple) v. a competitor offering it's software to anyone willing to build a platform for it.
All of this seems strangely familiar -- Apple making a superior product with total vertical integration (hardware & software locked to one another and available only from Apple) v. a competitor offering it's software to anyone willing to build a platform for it.
iAd?
This completely ignores the fact that many developers have already jumped ship and switched to iAd (even before the iAd go-live date).
Any stats related to market share that originate from AdMob are going to be increasingly inaccurate as most app developers will either switch or start new projects with iAd instead.
This completely ignores the fact that many developers have already jumped ship and switched to iAd (even before the iAd go-live date).
Any stats related to market share that originate from AdMob are going to be increasingly inaccurate as most app developers will either switch or start new projects with iAd instead.