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AdMob: iPhone OS Grabs 40% of Worldwide Smartphone Ad Request Share
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To my understanding, it means that when a given web page loads (assuming that page contains spots for AdMob ads), it "requests" an ad (or number of ads) from AdMob, which then get displayed on the page. Thus, AdMob's records of who it serves its ads to are an indirect indication of who is browsing the websites to whom AdMob provides ads. Not a complete picture, but probably large enough (and, depending on AdMob's customer demographic, varied enough) to be a statistically interesting one. That's all.
I still don't get the part of your comment that implicates Apple more direly than having made one of the devices that's viewing these pages. Developers — web developers who embed ads in their pages, and application developers who embed ads in their UIs — are the ones requesting ads from AdMob and other advertising vendors. The iPhone OS itself isn't involved in this decision. Apple isn't requesting these ads, so it doesn't make sense to say that these third parties' actions are somehow indicative of Apple's desire to advertise.
They didn't seem to break out the iPod touch, either. Do they count it in with the iPhone requests? Or ignore it?
Need to go look at the original data... but gotta run to dinner. Someone?
Need to go look at the original data... but gotta run to dinner. Someone?
That might very well be the case, however this is only data for one sites under one specific add agency. If iPhone OS had 100%, that doesn't equate to the space as a whole. Also, when ranking the phones, it doesn't provide any data to back up the rankings? are they saying that 40% of add requests went to the iphone because they were the top device. I just think we are looking at incomplete metrics and making unfounded observations based off that. And lastly, why is it front page and who cares other than the add agency probably getting some traffic from macrumors?
I think we're in agreement that this limited sample doesn't necessarily represent the entire web. All that's implied is that, unless AdMob concentrates on a specific demographic whose browsing habits are dissimilar from those of the general smartphone-using public (and that doesn't seem to be the case, as far as I know), it's probably similar elsewhere.
i agree i missed the boat completely on that one 
, but i do circle back to who cares about incomplete metrics from a single ad agency, and why is it front page, but yes, foot in mouth
, but i do circle back to who cares about incomplete metrics from a single ad agency, and why is it front page, but yes, foot in mouth Heh...way to completely misunderstand what the subject is here. You really need to read the article again.
--Eric
While we're talking about limitations in the survey...
Business users with Blackberries won't be doing much web surfing (and therefore advertising viewing) while on their company's dollar
Business users with Blackberries won't be doing much web surfing (and therefore advertising viewing) while on their company's dollar
An ego stroking article. Seriously, who cares what mobile OS is used most to view ads ?
There isn't representative of anything remotely useful to gauge the iPhone's popularity or growth.
There isn't representative of anything remotely useful to gauge the iPhone's popularity or growth.
Sure you have, you just don't know, it's Android phones in the same generation as the myTouch.
i agree i missed the boat completely on that one
I see you managed to reply in the 15 seconds it took me to edit my post.
Thought maybe it was too over-the-top and might be interpreted as mean-spirited, but thanks for taking it in the spirit it was intended anyway.--Eric
totally disagree on #6 with Nokia N95, cuz they have a new phone N97 which im using, and it's way better than N95...looks better too!
Exactly what I was thinking. I mean, I love apple products just as much as the next guy - but I can't really see why this would matter to anyone that doesn't make money off of these ads. Is this really something to toot your own horn about?
You disagree with the N95 at #6? Did you even read what the list ranking is based on?
More like 30 seconds and none taken, as i thought it was kind of funny myself.
and none taken, as i thought it was kind of funny myself.I see you managed to reply in the 15 seconds it took me to edit my post.
--Eric
Good for iPhone , however, its never good when money makes the decisions. Let your decisions make you money.
Look at the growth of Android and WebOS - consider Android since it already existed back in February: Android grew 350%, from 2% to 7%. Sure, it's no iPhone and no threat to iPhone (right now), but considering that the OS already existed back in February, and more recently grew 350%, it's certainly noteworthy.
On the other hand, it is clear that Rimm is no threat to iPhone whatsoever. They have been around for a long time (for smart phones) and are well established, yet they still show a SIGNIFICANTLY lower percentage than iPhone.
On the other hand, it is clear that Rimm is no threat to iPhone whatsoever. They have been around for a long time (for smart phones) and are well established, yet they still show a SIGNIFICANTLY lower percentage than iPhone.
all i can say is wow. those are very good numbers for apple and the iphone. now just think if apple had more models to choose from?
What it also shows is that RIM isn't in the content game. Which is going to be a problem.
They'll be improving their browser, but it will be very difficult to top iPhone's Safari.
