AdMob: iPhone OS Grabs 40% of Worldwide Smartphone Ad Request Share
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Takuta-Nui
macrumors regular
Wow, iPhone was one of three OSs that actually increased their share instead of seeing a decline. And it's #1 now to boot. Very nice news.
kdarling
macrumors P6
What kind of threat? Is there a contest over whose browser is used the most to view online ads? It doesn't correlate to sales at all, apparently.
RIM's been around a long time, but no, they're not a big maker of web surfing phones. So they don't show up in this kind of survey, even though they constantly outsell Apple by almost two to one.
However, RIM finally just purchased a WebKit based browser company, thank goodness. Hated their stock browser. Anyway, one of Apple's big claims to fame is their wonderful mobile browser. If RIM gets one too... well.
eastercat
macrumors 68040
It's not surprising that RIM's share is decreasing. I remember being asked by a BlackBerry user to look up some song lyrics on my phone. After I brought out my phone, I paused to ask why he didn't use his phone? He replied that it was a lot more difficult to search with.
Since I've never used another smart phone, I don't know how much more difficult it is to browse with a BlackBerry. But if it isn't a simple matter of starting up the browser and surfing the web, then the browsers that are losing share need to find a way to make it easier. While it may not necessarily attract people, it might keep the retention rate from falling.
Since I've never used another smart phone, I don't know how much more difficult it is to browse with a BlackBerry. But if it isn't a simple matter of starting up the browser and surfing the web, then the browsers that are losing share need to find a way to make it easier. While it may not necessarily attract people, it might keep the retention rate from falling.
Rodimus Prime
macrumors G4
The problem with Blackberry is not in the browser. The same thing that makes the blackberry so great for email at texting, does not work as well when it comes to mobile internet. It is a hardware interface problem not a software problem.
Now if the person was using a BB storm it is safe to bet that he would of done it on his phone because the touch screen interface on the iPhone is what makes it so great for web browsing but at the same time that touch screen is the weakness when ti comes to messaging side of things.
Mobile internet on the BB is more of a hardware issue that make it a pain. It works pretty well but it would be nice if I could do a touch screen for that part and still have my physical keyboard for everything else. Magnum is rumored to have both. Now I am giving you this opion based on my experince with my curve 8900 which yes I chose over the iPhone because I do not dig touch screen only.
Winni
macrumors 68040
No. It only demonstrates that iPhone users consume more marketing crap than others.
kernkraft
macrumors 68020
Some of us should get a life!
Mr. Ballmer is still the CEO of one of the largest and most influential companies in the world. He might make mistakes, he might have an annoying public image, but he is still supported by the shareholders. And he didn't have backdating controversies or secretive health issues and operations that might have damaged shareholder value. In that sense, he is a better corporate figure than Mr. Jobs would ever be. It is one thing to be bullish in public and another to keep a culture of secrecy and dictatorship in a company. I don't like Ballmer either, but in that sense he can hold his head high. Despite the fact that I'm not fond of Jobs either, I accept that these people have tremendous knowledge, experience and they have to make decisions based on conflicting interests. I know that they make a better job that I would ever be able to. I also have the impression, that the next CEO of MS, Apple or anything major is not among us.
Without pointing the finger to anybody, I have heard of people, who produce over 40 comments on this rumor site and apparently follow others too. THAT is kind of embarrassing, unless getting paid by Apple, MS, Macrumors or somebody with a professional interest in the area.
Mr. Ballmer is still the CEO of one of the largest and most influential companies in the world. He might make mistakes, he might have an annoying public image, but he is still supported by the shareholders. And he didn't have backdating controversies or secretive health issues and operations that might have damaged shareholder value. In that sense, he is a better corporate figure than Mr. Jobs would ever be. It is one thing to be bullish in public and another to keep a culture of secrecy and dictatorship in a company. I don't like Ballmer either, but in that sense he can hold his head high. Despite the fact that I'm not fond of Jobs either, I accept that these people have tremendous knowledge, experience and they have to make decisions based on conflicting interests. I know that they make a better job that I would ever be able to. I also have the impression, that the next CEO of MS, Apple or anything major is not among us.
Without pointing the finger to anybody, I have heard of people, who produce over 40 comments on this rumor site and apparently follow others too. THAT is kind of embarrassing, unless getting paid by Apple, MS, Macrumors or somebody with a professional interest in the area.
BongoBanger
macrumors 68000
Exactly - all Nokia phones (although not sure about the N97) default to mobile sites not 'full' sites unless there is no alternative which this survey doesn't always include (some do, some don't - Ad Mobs survey is targetted at 'mobile' sites but is publisher driven so there's a significant bias here). Ad Mob themselves admit this has no bearing on sales of units.
In fairness Ad Mob are perfectly upfront about this:
Interestingly Symbian is still close to the iPhone despite this which suggests their share of the overall market really is in line with their market share. However one must still be impressed by the iPhone's emergence as a mobile browsing platform and there is no doubt it is one of the - if not the - premier devices for small form factor browsing at the moment.
I wish people wouldn't take out of context surveys and then try to relate them to other metrics like growth and market penetration though.
*LTD*
macrumors G4
You just did. At half the regulars on MR, that help make this the lively place that it is.
KnightWRX
macrumors Pentium
What ? They'd display even more ads ?
These numbers mean squat. Why is everyone so excited about viewing ads ? Maybe some aren't quite understanding that this isn't about the iPhone's market share at all.
benpatient
macrumors 68000
notice that Android more than tripled its percentage in the same time frame...
What ? They'd display even more ads ?
These numbers mean squat. Why is everyone so excited about viewing ads ? Maybe some aren't quite understanding that this isn't about the iPhone's market share at all.
Don't let reason get in the way.
I'm certain I will see this article referenced later as proof of something meaningful in a debate. Reminds me of the article about
dominating the $1000 laptop B&M market space, that is dutifully leveraged by many as something entirely different.
Shunnabunich
macrumors regular
Why is everyone so excited about viewing ads ? Maybe some aren't quite understanding that this isn't about the iPhone's market share at all.
The point isn't that there are more iPhones out there (and I agree that people shouldn't be taking that as being the point), but that none of these ads are viewed on their own. People aren't just loading up an ad and staring at it! It's loaded as part of a Web page or application, which makes these numbers (very, very) roughly indicative of the proportion of mobile Web surfers browsing on each platform. If there are more ad views (where ad views ≈ page views) on iPhone than Symbian, even though there are more Symbian units out there, that means there is probably a higher proportion of iPhone users browsing the Web (versus not doing so) than on the Symbian platform. All that said, naturally, considering the source, a roughly dishwasher-sized grain of salt is recommended. (Edit: and as seedster2 notes, bringing up numbers from such a source in a debate would be beyond foolish.)
KnightWRX
macrumors Pentium
And you're reading this wrong. This is exactly 1 ad agency, not all ad agencies. So no, this isn't even indicative of page views or anything on iPhone vs other platforms.
This is simply that iPhones are 40% of the devices that view AdMob ads. This is all this article indicates. Any other conclusions drawn from this article is pure fantasy.
dejo
Moderator emeritus
Yeah, AbMob should fudge the basis of the ranking (# of ad requests) just so that your Blackberry ranks #2. Sure...
That would be like looking at a list of countries ranked by total area and saying: "at least Brazil is ranked 5th, BUT STILL A DISGRACE IT SHOULD BE #2!!!!"
lostngone
macrumors 65816
Not true, they show the top RIM model as an "8300" however RIM makes a. 8300, 8310, 8320, 8330 and a 8350i. They also list the "8100" but they don't break the 8100, 8110, 8120 or 8130 apart.
Yes.
And the iPhone, Palm Pre and Android all have WebKit based browsers (proven so far to be the best mobile broswer out there).....I hope sooner rather than later these 3 represent a higher share of the mobile browsing market
WeegieMac
Guest
I wish there was a way to turn these ad's off ... they annoy the hell out of me during a game of Paper Toss.
Sherwinator
macrumors newbie
Apple is reaching google levels of monopoly haha