That's impressive and will probably be useful, but I am not sure that we should keep the "Photo" part of Photoshop.
Such pessimism. The art of the artist is to judge what is a good or bad product in a given situation. Tool automation has nothing to do with this. Someone will need to judge what is appealing, tasteful, exciting and interesting and it better not be people like me.This is at least as big a revolution in graphic arts as we saw with the dawn of desktop publishing.
In the ’70s, a graphic designer mostly used pen and ink and scissors and tape, with photographic techniques to create halftone images in the more sophisticated jobs. Unless you were a really super big company, you had zero creative involvement in preparing mass printed materials that required equipment more sophisticated than a typewriter and a mimeograph machine. Instead, you hired a company to do it for you, and explained what you wanted to their graphic designer.
Then, with the advent of the Mac and the LaserWriter, you could create camera-ready artwork yourself. Get your company’s logo digitized a single time, buy a computer and printer, and your secretary could suddenly be your graphic designer. (Granted, secretaries typically had zero training in graphic design and their work was usually correspondingly amateurish … but companies didn’t care.)
Now you don’t even need to learn the mechanics of Photoshop and Illustrator. And it’s not just simple black-and-white text-heavy graphic design … it’s full-color imaginative art at least good enough for pulp fiction covers of the ’70s.
Are the results as good as a really good human illustrator and designer? Mostly not — but, just as companies in the ’80s didn’t care that their secretaries weren’t the best graphic designers in the world, they’re not going to care that they can still get marginally better quality at the expense of the time and money to hire a dedicated professional.
And, just as even the best grandmasters can’t begin to understand the best computer chess players, it won’t be all that long before the computers are unquestionably better commercial artists than humans, no matter how you slice it.
… and it’s not just graphic arts, of course. Ultimately, all professionals will find their jobs similarly at risk.
I don’t know how this all ends, but it certainly doesn’t end with humans going to the office five days a week to earn a salary.
b&
Such pessimism. The art of the artist is to judge what is a good or bad product in a given situation. Tool automation has nothing to do with this. Someone will need to judge what is appealing, tasteful, exciting and interesting and it better not be people like me.
We see the same in academia where students and later researches need to be expert critical thinkers to judge the output of AI. The focus of the work will just shift. Fewer people may be needed or the demand might just increase for high quality work as it becomes more affordable.
Is a human getting inspired by looking at images then doing his own thing based upon what he saw theft? Then why when AI does it?For “generative AI” read “theft”.
Is a human getting inspired by looking at images then doing his own thing based upon what he saw theft?
Then why when AI does it?
Like I said, to fulfil that is the core job of the artist. The tool cannot evaluate what works for the consumer. Don't get me wrong, I think regenerative art is mostly boring but if certain steps can have AI assistance to improve the quality or reduce time, that is only a natural progress that started with Photoshop, DTP and illustrator many decades ago.Consumer demand is everything.
The salary is typically the highest expense, not the computer and not the electricity.Not more affordable.
Haha the ultimate Adobe question. I work in IT and we have clients that pay just for Adobe Acrobat Pro and I can't believe what they are paying per month just to edit PDFs. Can't imagine an AI image renderer.How much more a month for this feature?
Clients are asking us to cut costs right now. Adobe is a massive cost. Problem is many of my peers can't open their files unless they continue to pay "the forever ransom". This is why the subscription model is so evil. To this end we try and use standalone apps wherever possible. FCPX + Motion is a no brainer (and far superior to Premier imo). The Affinity Suite has gotten extremely competitive, too, and we've had very little issues sharing files w/ Adobe peeps, and saving-out for press/production.Haha the ultimate Adobe question. I work in IT and we have clients that pay just for Adobe Acrobat Pro and I can't believe what they are paying per month just to edit PDFs. Can't imagine an AI image renderer.
How much more a month for this feature?
This is a standard feature for current subscribers (including the $9.99/month USD Lightroom/PS Photography Plan); there is no added cost.Haha the ultimate Adobe question. I work in IT and we have clients that pay just for Adobe Acrobat Pro and I can't believe what they are paying per month just to edit PDFs. Can't imagine an AI image renderer.
For “generative AI” read “theft”.
This is the first true feature to ever come to Photoshop that I believe is worthy of a monthly subscription fee, because it doesn't run locally.
That said, nothing is stopping it from running locally...
I appreciate your cynicism and all things horrifying yet to come.This is at least as big a revolution in graphic arts as we saw with the dawn of desktop publishing.
In the ’70s, a graphic designer mostly used pen and ink and scissors and tape, with photographic techniques to create halftone images in the more sophisticated jobs. Unless you were a really super big company, you had zero creative involvement in preparing mass printed materials that required equipment more sophisticated than a typewriter and a mimeograph machine. Instead, you hired a company to do it for you, and explained what you wanted to their graphic designer.
Then, with the advent of the Mac and the LaserWriter, you could create camera-ready artwork yourself. Get your company’s logo digitized a single time, buy a computer and printer, and your secretary could suddenly be your graphic designer. (Granted, secretaries typically had zero training in graphic design and their work was usually correspondingly amateurish … but companies didn’t care.)
Now you don’t even need to learn the mechanics of Photoshop and Illustrator. And it’s not just simple black-and-white text-heavy graphic design … it’s full-color imaginative art at least good enough for pulp fiction covers of the ’70s.
Are the results as good as a really good human illustrator and designer? Mostly not — but, just as companies in the ’80s didn’t care that their secretaries weren’t the best graphic designers in the world, they’re not going to care that they can still get marginally better quality at the expense of the time and money to hire a dedicated professional.
And, just as even the best grandmasters can’t begin to understand the best computer chess players, it won’t be all that long before the computers are unquestionably better commercial artists than humans, no matter how you slice it.
… and it’s not just graphic arts, of course. Ultimately, all professionals will find their jobs similarly at risk.
I don’t know how this all ends, but it certainly doesn’t end with humans going to the office five days a week to earn a salary.
b&
Something is really, really going wrong in your company if the Adobe monthly cost is a problem.Clients are asking us to cut costs right now. Adobe is a massive cost. Problem is many of my peers can't open their files unless they continue to pay "the forever ransom". This is why the subscription model is so evil. To this end we try and use standalone apps wherever possible. FCPX + Motion is a no brainer (and far superior to Premier imo). The Affinity Suite has gotten extremely competitive, too, and we've had very little issues sharing files w/ Adobe peeps, and saving-out for press/production.
My guess is Adobe stock will get hit in the next few years, as the economy continues to get tougher and agencies look for ways to ditch the Adobe Handcuffs.
There's a massive image library it uses to generate AI images, so that would be a storage-intensive local resourceThis is the first true feature to ever come to Photoshop that I believe is worthy of a monthly subscription fee, because it doesn't run locally. That said, nothing is stopping it from running locally...
CGI has never gotten good enough to get out of the uncanny valley. You can bet that the moment they can pull it off they'll replace people. Actors are expensive, not perfectly consistent, and tend to do unpleasant things like strike for protection of their jobs and living wages. When you fire an actor you also don't have to deal with hair, makeup, wardrobe, catering, transportation... The second a big studio can call up a creative team to drop in a digital version that the audience can't distinguish from a human, they will absolutely do so and they will pocket the savings.CGI became better and better but didn't replace actors. It was only used for VFX.
CGI has never gotten good enough to get out of the uncanny valley. You can bet that the moment they can pull it off they'll replace people.
The old IBM vision of the way the world should be....only to have nothing but be forced into paying monthly and forced into the heavy Cloud option without any say or choice.