I really hope that Adobe has been losing money since they moved to a dumb subscription model.
In Q4 we delivered revenue of $1.04 billion, contributing to total revenue of more than $4 billion in FY13.
In Digital Media, we continued to make great progress with our Creative Cloud service. As of the end of Q4, Creative Cloud adoption grew to over 1.4 million subscriptions, exceeding our original target of 1.25 million for the year.
From Adobe's Q42013 investor conference call:
So, I'd say no, they're not losing money.
Actually, Adobe's subscription sales have not kept pace with declines in software sales and they've been forced to respond with higher expenditures on sales and marketing.
We saw this in the drop in fourth quarter yoy revenue and the collapse in profit. So no, things aren't going so well for them.
Seems a bit odd.
1) iPad screens are good but no where near where they need to be for accurate color and lighting correction. So I can't see a pro ponying up $99 a year for something that doesn't really add value to workflow.
$99.00 for an iPad app? Seriously? And 'per year'?
Uh, no... Hard sell? Stay tuned...
100 bucks a year to sync photo edits? no thanks.
So I can buy the full light room for a $160 (or $80 student pricing) one time payment. Or I can rent the iToy version for $100 for a year?
Wow, someone at Adobe sure has a sense of humor. I hope they find the prankster who issued the press release.
This is where the rumored 13 inch "iPad Pro" comes in. If it's a killer screen that allows hardware calibration (which it should if it's really "pro", right?), it could be a killer Lightroom field editing machine. Maybe not a replacement for the desktop, but you could do a lot with proxy files.
If it's sporting the same functionality as the Mac/PC version of Lightroom, then it being "simply" an iPad app shouldn't make any difference on the price. If it does the job, it does the job, no matter what platform its on.
...though admittedly, I'm still not completely cool with subscription based software.
I was very satisfied with my adobe cloud subscription while I had it. A lot of people don't like it, but to me it is clearly the right move for Adobe, and I applaud them for trying their hardest to bring powerful and useful software into the iOS ecosystem. That is a very difficult goal to achieve so long as Apple treats iOS as a toy OS. I will give Apple credit though. iOS 7 brought a lot to the table with UIDynamics. That was a huge move in the right direction , but the memory and storage limitations are still something that is hindering the progress of the system as a whole. Their used to be a lot of talk about the post PC era, but it's clear that their is still a long ways to go. I have faith in Ives to push the system to it's edges, but Apple's marketing structure will have to be shaken up quite a lot if they are to succeed. The recent (probably too early too call) failure of the iOS controllers is probably an indicator of the struggles within Apple that will need to be resolved before they can overtake the progress that Android has enjoyed. Apple needs to understand, and accept that third parties need to be allowed to succeed and fail on their own merits within their ecosystem, and that their software ecosystem, and reputation can be separated from the shortcomings of third party players. That isn't to say that Apple will have no part, it is their duty to set an example, to set the bar high, and to service the community with excellent API and exceptional hardware. I don't believe that Apple will be able to achieve that unless they are willing to push them selves and compete on an even battle field within their own system with third party developers. Apple needs to separate its apps from the OS and compete in the App Store to for example bring Garage Band head to head with the best that Avid can do. If the Garage Band team is a separated entity without unfair footing, then it will be push to the limits of the system in order to succeed, and will in turn push the system as a whole ahead of the competition. If you have managed to read this entire wall of mostly off topic text then I would be thankful for any feedback/criticism.
Is the iPad capable of running it efficiently?
I agree the iPad retina screens are already very good. But they really need to allow them to be calibrated, preferably with USB hardware calibrators. In my experience they aren't bad out of the box, but it's arbitrary, if you are doing serious photo editing you want your own calibration. For one thing, you may want to calibrate for specific lighting conditions.Since the iPad 3, their screens have been able to cover almost the entire sRGB spectrum. That'd make it a perfectly fine choice for just about everything besides print magazines, which seemingly lives and dies by AdobeRGB (because they use CMYK?).
Unless you're working with pictures that get into some deep, deep reds and violets, the 10" iPad screens would work about as well as a Thunderbolt display for color and contrast.