Ads Now Appearing in App Store Search Results for U.S. Users

Discussion in 'iOS Blog Discussion' started by MacRumors, Oct 6, 2016.

  1. MacRumors macrumors bot


    Apr 12, 2001

    As expected, Apple has begun showing developer ads in the iOS App Store today for U.S. users, reports The Verge. Now, searching for popular terms like "taxi", "calendar", or "to do list" returns a banner ad for promoted apps above the search results.


    Apple announced plans for the ads back in June and developers have participated in a beta testing program since that time. The App Store Search Ads system finally went live on September 28, inviting developers to purchase ad spots through the program. Those ads are now viewable by the public as of this morning.

    With Search Ads, developers are able to bid to have their app listed as the top result when certain keywords are used, in order to improve app discoverability. Ads are available through an auction system, with one ad displayed to customers per search result page.

    Ads are clearly marked as such and the content they show is the same as that on the App Store app description pages, since they use App Store metadata and imagery.

    According to Apple's Phil Schiller, Apple "thought about how to carefully" do search ads in a way that "customers will be happy with." Apple also believes the ad auction system is fair to developers, including indie developers.

    As of last week, developers who signed up to offer Search Ads have been given a free $100 credit to get started with the program.

    Article Link: Ads Now Appearing in App Store Search Results for U.S. Users
  2. Dissonance macrumors member

    Nov 22, 2007
    Boston, MA
    This feels wrong.

    I pay the Apple tax so that I DON'T have to see ads everywhere.
  3. samcraig macrumors P6

    Jun 22, 2009
  4. MH01 Suspended


    Feb 11, 2008
    Phil you are so wrong.

    There is no right way to do advertising , it's something born of greed and something no user wants.

    Greed greed greed :(

    Please innovate products and not ways to push products .
  5. deathnite macrumors member


    Aug 26, 2010
  6. c0ppo macrumors 65816


    Feb 11, 2013
    Ads will help Indie developers? Sure they will. But only if you consider King, EA, Sega, etc. to be indie developers.

    Greed greed greed. Instead of making search algorithms better, why bother? Just put ads in, that will do the trick. And improve apple wallet. Nice one Tim, nice one...
  7. miknos Suspended


    Mar 14, 2008
    On one side I think; "Its a good way to advertise a good app. If its decent, its worthy to spend money showing it"

    Unfortunately it is not how it works; Money-grab apps are going to plague the rankings.

    Dear Phill, just leave the damn store like it was. Clean. Its not relevant if its not organic. And I don't mean the green stuff you guys smoke in CA!

    If a developer wants to advertise, let it do like it always were. Outside of the app store. Some games are advertised even on TV! Many are inside other apps, same apps...
  8. Nr123*123 macrumors 6502

    Jul 1, 2014
    Courage. They just couldn't resist more $$$

    Also, not meaning to be one of those guys, but do you honestly think Steve Jobs would allow adverts in the app store?

    It makes it look cheap.
  9. Max Portakabin Suspended

    Sep 25, 2014
    The trouble with Sculley is he tried to monetize everything...

    History repeats.
  10. Sasparilla macrumors 65816

    Jul 6, 2012
    This is very wrong and depressing. I don't want Google the App the Store giving me adverts first.

    Mabye, in the end, Google like advertising on search results and end user data harvesting is where Apple is going to go anyways - cause its profitable (and people get promoted and bonuses for that). Look at all the people complaining about having to pay for iCloud storage instead of free like data harvesting providers Google / Microsoft etc..
  11. Jsameds macrumors 68040

    Apr 22, 2008
    Apple taketh away and Apple giveth back reasons for jailbreaking.
  12. BJMRamage macrumors 68020


    Oct 2, 2007
    wait, is it the small line of text above the results?
    I've seen this for a while. I didn't realize that was an "ad" per se, just other similar/related search words.

    I was worried they'd will search results WITH advertised/promoted apps
  13. 69Mustang macrumors 603


    Jan 7, 2014
    In between a rock and a hard place
    Why is it depressing? Apple has always harvested data. Copious amounts of data. They even told us what types of data they harvest. Apple's issue was they failed at monetizing the data because the vastly over estimated the price advertisers were willing to pay (iAds). They lowered and lowered and lowered the price but by that time no one was interested.

    This latest effort is embarrassing. If they're going to do it, they need to do it better. If I search for Pokemon Go, the first ad I see shouldn't be a fake version of Pokemon Go.

    I think where people get confused is when Apple says "we don't sell your personal data". No they don't. Neither does anyone else. But the implication is others do and based on some of the quotes on MR, the implication is believed by a lot of people. We should never confuse we don't sell with we don't collect.
  14. 2457248 Suspended

    Apr 4, 2016
    aren't "Featured, Top Charts, Explore" ads already?
  15. jayducharme macrumors 68040


    Jun 22, 2006
    The thick of it
    It's not like Apple is allowing all sort of ads to be plastered over the App Store. This is a banner at the top displaying an app that would probably appear there anyway, since the most heavily promoted apps are usually the most popular, and the most popular apps usually end up appearing near the top.

    Edit: pegamoos beat me to it.
  16. GonMacNvrGoBack macrumors newbie


    Jun 24, 2008
    A blatant, greedy money-grab from Apple - do they really need to generate a revenue stream through corrupting searches in the App Store?
    They are the last company in the world where you'd think "If only they made more money"...
  17. Porco macrumors 68030


    Mar 28, 2005
    I think I threw up in my mouth a little.

    Promoted apps:
    x TRY NEW MOUTH-THROW APP! How far can you throw the cartoon mouth-creatures?!
    x Little Mouth 6.0 - the social network widget that works for you!
    x BttrMth 2 - Short for Better Mouth, BttrMth 2 is the latest version of the popular mouth replacement-service...
  18. kissmo, Oct 6, 2016
    Last edited: Oct 6, 2016

    kissmo macrumors 6502a

    Jun 29, 2011
    Budapest, Hungary
    I don't like when people over use this statement: "Steve wouldn't have agreed with this" but to be honest .... I think he is twisting in the grave now...

    I do get that people who bought Apple shares need to milk money out... but it's clearly impacting due to the pressure they put on Apple's management who needs to consider money all the time.

    Of course I may be wrong - it's just me feeling.

    Phone sales go down, same are the forecasts - then Apple tries now to find other means to get more cash for the investors.

    I hope on the long time Apple will not transform into a boring company. Right now I just feel like this money pressure is getting more and more visible on the way they launch products, advertise and market.
    Expecting innovation from them - from where I stand - is not as demanding like others do.

    I expect revolutionary products (HW, SW whatever) every 2-3 years.
    This yearly update cycle is clearly a huge push and pressure on them especially internally.

    Anyway - I am sure I will not see cooking ads or whatever - but I am in no mood of featured app from the one who pays the most. This is to me a simple way of saying - we need more money - we became google.
    Cough it up if you want to sell more...
  19. jclardy macrumors 68040


    Oct 6, 2008
    The problem here is that now they are now double dipping with developers. Pay apple to get your app on the store ($99/year), give apple 30% of your revenue, and pay apple to bump your listing up and to make sure your competitors don't steal your top search result position.
  20. 69Mustang macrumors 603


    Jan 7, 2014
    In between a rock and a hard place
    And it doesn't even work that way. 9to5 posted an article about it. Search Pokemon Go and above it you'll get a fake Go app. :eek: That's gotta change.
  21. S G macrumors member

    Aug 7, 2012
    I have been using Weblock to block ads iOS-wide for many years, but it seems these ads have made the App Store no longer work well if Weblock is enabled. I can't search for apps (forever loading) and downloading updates has been buggy and slow. This has been happening for a while though, so not sure I can only blame the new ads. Still, I wish there was an opt out.
  22. simonmet macrumors 68000


    Sep 9, 2012
    This looks awful. I don't want sponsored content. I want better search results!
  23. Nicksd84 macrumors 6502a

    Mar 4, 2010
    Atlanta, GA

    Yes. See iADs
  24. KALLT macrumors 601

    Sep 23, 2008
    Since when do developers pay for those?

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