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Advertising Groups Ask Apple to 'Rethink' New Cookie Tracking Standards in Safari 11
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Thing is, ads can't just disappear and the internet continue on as it is today....
The industry that brought us micro targeting of audiences that want to shove Jews in ovens is whining about apple’s new privacy features? Cry me a river.
Why should their economic model be built on the invasion of a users entire internet history? Its sick.
Stick to your guns Apple- personally I can't wait for that feature and will happily stick with premium electronic products for that 'privilege'.
Stick to your guns Apple- personally I can't wait for that feature and will happily stick with premium electronic products for that 'privilege'.
Doesn't matter to me. I use ad-blockers. Funnily enough, my blocker caught the "advertising" in the URL to this thread and blocked the page, haha:
That being said, I think cross-site cookies that follow your browsing habits are pretty cool. Because if I were to see ads, I would want products and deals I am actually interested in. So I see the point the ad agencies are making. If they can't track habits, they can't give relevant ads. And without relevant ads, the ads become even more of a nuisance and pain to watch.
Without tracking me across the web:
"YouTube pre-rolls a 30 second ad for diapers. Booooring, irrelevant and unbearable to watch. (I don't hang out with Democrats often enough to need to own a stack of diapers to hand them whenever they're upset. ;-))"
With tracking my habits across the web:
"YouTube pre-rolls a 30 second ad for diapers, guns, big boobs and cocaine. That's more like it, baby! Sounds like a party waiting to happen!"
That being said, I think cross-site cookies that follow your browsing habits are pretty cool. Because if I were to see ads, I would want products and deals I am actually interested in. So I see the point the ad agencies are making. If they can't track habits, they can't give relevant ads. And without relevant ads, the ads become even more of a nuisance and pain to watch.
Without tracking me across the web:
"YouTube pre-rolls a 30 second ad for diapers. Booooring, irrelevant and unbearable to watch. (I don't hang out with Democrats often enough to need to own a stack of diapers to hand them whenever they're upset. ;-))"
With tracking my habits across the web:
"YouTube pre-rolls a 30 second ad for diapers, guns, big boobs and cocaine. That's more like it, baby! Sounds like a party waiting to happen!"
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I've never bought anything that was in an ad on a web page or app - the ads just never show me anything that I'm interested in. Thus more generic ads won't have any impact on my consumer behavior - period.
Also the sites that depend on ad revenue to survive. They probably like ads too...
And if you like a site that depends on ad revenue to survive then you should really think about your stance on this subject as well. It's far more complicated than ads = bad.
I think the biggest problem with ads today is that companies buy and sell the data that's collected. So if Google or Amazon see that you went to a computer website they'll sell that information to computer sellers, for example. So one piece of information gathered can generate tens or even hundreds of ads being aimed at you. And that's more or less ethical. Unethical companies can gather even more information about you, some of which may be very personal and should be confidential, like a SSN, and then they sell that data. Once it's for sale somewhere you can't get it back, and now even 'ethical' companies will use it.
Will they ever block the MacKeeper ads though. The scourge of every Mac user
Lol yep same on my phone. Desktop is fine; my phone has a content blocker on. Going https://pi-hole.net soon to handle it all in one place.
Advertising is one thing (and I'm ok with that). However, online advertising has turned into data mining effort in which the best solution is the one milking the most detailed information about the possible consumer. This is one of the main reasons why I hate Google (and Android) and like Apple products.
Sorry, nothing you've said changes my belief that the value of this product is being oversold, just based on what I see (and clearly I am not the only one). The method being somewhat better than random doesn't mean it the ads are as targeted as the ad sellers claim. To be convincing you'd have to be more specific on what the advertisers are doing wrong.
There is massive difference between tracking and advertising. I'm fine with advertising but hate tracking which leads into data mining.
ITP isn't blocking advertising, it prevents ruthless and persistent tracking.
It's a fair point.
Advertisers pay more for targeted ads though. If advertisers feel like they can no longer target successfully [and that is something that they will be able to know with certainty] then ad revenue will go down and that will hurt website operators.
I hate ads. But I realise some are necessary, in principle, to subsidise 'free' at the point of use websites, services, etc.
But tracking is beyond the pale. As others have said, it is pleasing if advertisers are worried about this feature this much because it must mean it has half a chance of making some kind of difference.
I would have no problem with small unobtrusive, non-targeted, non-tracking ads that were only ever simple images and text, served from the same servers as the website I am visiting. Otherwise, I'll block it, and I have no sympathy for an industry that preys upon people's privacy and interests with no explicit permission or consent.
But tracking is beyond the pale. As others have said, it is pleasing if advertisers are worried about this feature this much because it must mean it has half a chance of making some kind of difference.
I would have no problem with small unobtrusive, non-targeted, non-tracking ads that were only ever simple images and text, served from the same servers as the website I am visiting. Otherwise, I'll block it, and I have no sympathy for an industry that preys upon people's privacy and interests with no explicit permission or consent.
carried away, not in the least these guys can go straight to hell!!!! I'm very tired of all of the bandwidth waste related to advertising.
99.99% of the free ad supported content is total rubbish. Basically crap that is recycled from other on-line sources. Either that or what they call "click bate" headlines. It would be GREAT if most of this disappeared.
Much better for all of as if junk-content went away Time for some consolidation in the industry. Let the best site survive.
Personally, I wouldn't go QUITE that far. There have been a handful of advertisements that have been memorable for me, some in a sincere reading and some others in an ironic one.
But not a single one of those was an Internet ad, certainly.
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But that's a false dichotomy - that either stuff has to be ad supported or free.
I pay perfectly good money for lots of sites that I frequent (not *all* of them pr0n either
). And as for sites that have a small audience... well, the actual costs of a web presence are dramatically lower than traditional print media, just for instance, so small audiences have a much better shot at being able to successfully fund a web presence, be it for donations or paid subscriptions.I mean, Wikipedia is making a go of it just begging readers for money rather than plastering their site with obnoxious ads.
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That's preferable. Give me the value proposition up front. Let's see. MacRumors is worth, oh, about a dollar a month to me. If they can make a go of it with my dollar and how ever many others they can get, they live. If they want more than a dollar, then I'll happily say goodbye.
All of this will result in a huge, huge improvement to my experience of the site(s), since they'll be beholden directly to me and my wallet rather than treating me as the product being sold to their real customers.
If there's a big problem to solve, it's that there's no way for me to pay a dollar for something on the Internet without it resulting in a net payment of more like 75¢.
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We can do just fine without 90% of these ad supported sites. There really are to many of these Apple News web sites. If half of them failed we's still have more then any one of us could read.
This is just like the current thing that is happening with physical retail stores. Is was a great business model while it lasted. Buy cheap stuff made in China and put it in a big-box self-service store and resell it at 100% mark up. Hire people at minimum wage to collect the money and re-stock the shelves.
The problem is "everyone" did this and we don't need 4 places selling the same generic stuff. No one cares where they buy if the products are all made by a third party so they just buy them on-line.
The solution is that retailers have to offer SERVICE that can't be offered on-line and they need products that can't be found at other outlets. Retail will adapt but at the same time become MUCH smaller.
The internet will adapt too. I HOPE it will become much smaller with the crap gone. People will pay for good service. Article written by journalists, real ones with degrees and experience who are supervise by good editors.
The problem is with the low cost of setting up an ad-suppoted web site the quality is fallen through the floor because any idiot like me can publish stuff like the above.
People will find other ways to support their site. Like by offering service and products or just self promotion. If you want to be "the expert" is some area you'd pay the $5 a week it costs out of pocket to keep your site up on Wordpress.
No one. But that's the model that powers pretty much the entire web. Without ads macrumos wouldn't exist.
Would you rather pay a monthly subscription to read your favorite blog? $5 a month sounds about right, right? Not quite if you multiply that for all the blogs and sites you access in the net. Think of it like this: want a special recipie for the holiday? google and hit the first result, boom "pay to view this content", want to buy a new tv and want to read a review about an specific model?, hit google and again "pay to view this content".
Nobody wants a closed, pay per view web and ads make that possible. Adblocker are driving the web to that state.
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