I've been fallowing the threads every day, especially the SG threads. I've been wearing mine since launch day and it did show the "worn" marks after the first weekend on the underside. I expected this before I even had the watch. So no big deal.
When I started to read about SG bands "peeling", I was skeptical because I have not babied my watch at all and I work hard with my hands all day for a living and Have had no signs of any permanent damage on either the face or the band (aside from the ware on the underside). After one week of use I thought those with "peeling" bands were just the very rare unfortunate.
Today, after 10 days of solid use... My watch band is now "peeling". Next to the link connection just outside of the face. The worst part is how it started. I saw some dust on my band and blew it off. I wiped my pointer finger along the edge of the band connection and noticed a mark where my finger just rubbed. I thought it was something from my finger that I wasn't aware of and rubbed again gently with my thumb and then realized as more came off that it was the finish of the band. I one more time touched the area to be 100% sure what was happening and confirmed that a light touch was peeling it off.
This is troubling to me because now I know it will only keep getting worse and look like its diseased in no time I'm sure. I planned on having my watch get knocked around and possibly scratched with my line of work. I knew the rubber-to-rubber contact would show ware, but I did not imagine the finish of the band to peel and wear off... Especially without any real contact or abusive interaction.
I woke up, put my watch on... Gently rubbed at the edge and now it's damaged.
I will contact Apple tomorrow when I have more time to wait on the phone... While I'm not gonna turn green and rip my shirt with rage, I was disappointed this morning with this discovery.
Aside from the band, couldn't be happier with the watch!!