I will be surprised if the return rate isn't at least 25% for those who had a larger iPhone. I am sure Apple can live with that.
And if someone had a 5, why didn't they upgrade to the 5s back when? Food for thought.
I do not see it being a big seller, time will tell.
Schiller informed the public that apple still sold 30 Million type 5 iPhones in 2015…. which was more than EVER before, even in 2012/2013 with its market-entry - so you really claim the 4" form factor is "not a big seller"? In fact, the iPhone 5 is the cash-cow of apple!
I am one who did skip the 5s - which for heaven´s sake leave the (even today) well-functioning iPhone 5 ???
But I will purchase a SE in 1-2 months because of the 64GB (would be fine to have the chance to buy it with 128GB).
The 5-type iPhone was the most reliable apple ever made. What in fact explained that is is still the cash-cow of apple…
as for "eye-comfort" ("eye-string"and "headache"-urban legend) :
If you
disable the useless transparency-gimmick of the GUI in IOS 7, IOS 8 and IOS 9 you gain performance and battery live PLUS much better eye-comfort.
If you look about other good features, you will find the
"more contrast" option and "bold" option.
These two latter options are fantastic: A giant step for eye-comfort and readability - I can nothing but recommend this! It is real pleasure and a giant step forward to use this!
Especially contacts are
much better and easier to read in bold and with enhanced contrast!
And you can easily zoom in in safari - so what?
with the
TrueClear Anti-Glare Screen Protector
by belkin the screen stops definitely glaring and irritating you in bright light - also a strong recommendation for better eye-comfort (which has again nothing to do with the 4" form factor as such).
Single thing still embarrassing has - again - nothing to do with the 4" form factor, but with an customer-hostile Jony-Ive-exageration still existing in IOS 9: You cannot zoom contacts, notes and apple store (BTW: not even in OSX) - this is RIDICULOUS !!
You should be able to zoom everything.
The keyboard would be absolutely sufficient if apple was leaving the big bezels and finally fill (at least nearly) all the surface of the type-5-form-factor with SCREEN - as do already their competitors. and of course stay with the classic dimensions of the iPhone 5 outer form factor the which could not be better in terms of ergonomic features.