I wouldn't be interested in an aftermarket product. The system needs to be integrated by the oem, lots of sensors, microphones, cameras?, etc installed throughout the car, it needs to be connected to the car's computer, it needs to have a clean ui, thought up by a small thinktank, and consistent among all oems for the sake of app development, user experience, and regulation. Perhaps Apple should work closely with one auto maker to quickly/efficiently make a great seamless product and the rest will follow.
First person to know what the hell they are talking about, I agree with you totally.
We purchased two Cadillacs this spring, both have Cadillac My Link built in, OnStar, Backup Cameras, Side Detection, Lane Departure Warning... ect, and all this feeds though the built in head unit.
If something like CarPlay is going to be available, it had better be OEM so all the factory goodies still work in my 70k vehicles, kenwood and the aftermarket can kiss my rump and keep their bandaid patched together crap for someone else's ride.