Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

MacRumors

macrumors bot
Original poster
Apr 12, 2001
64,414
32,238



In the heart of Las Vegas, where the Consumer Electronics Show is set to kick off next week, Apple has put up a giant sign touting the security of its devices.

The billboard, which was noticed by Engadget's Chris Velazco, plays on an iconic Las Vegas tourism slogan: "What happens in Vegas, stays in Vegas." "What happens on your iPhone, stays on your iPhone," reads the sign, which is located near the Las Vegas Convention Center and many prominent Las Vegas hotels.

applelasvegasbillboard-800x600.jpg
Apple never shows up at CES, so I can't say I saw this coming. pic.twitter.com/8jjiBSEu7z - Chris Velazco (@chrisvelazco) January 4, 2019

CES will see thousands of tech industry attendees, members of the media, and tech exhibitors, and Apple's decision to put up a billboard here is interesting as the company does not have a presence at the show.

Apple competitors like Amazon, Samsung, and Google will be present at CES showing off smart home devices, smartphones, and other products, and while Apple employees are likely to be in attendance, Apple will not be highlighting any of its devices at the event.

It's not entirely clear when the billboard was put in place, but it seems clear that it's aimed at CES attendees who will be seeing products from companies with less of a privacy focus like Google and Amazon. Apple is not-so-subtly reminding the tech industry of its heavy emphasis on privacy, with the billboard offering up a link to Apple's dedicated privacy website.

The Consumer Electronics Show starts on Tuesday, January 8 and lasts through the end of the week.

Article Link: Ahead of CES, Apple Puts Up Billboard Touting Privacy in Las Vegas
 
  • Like
Reactions: Kagee1

Doctor Q

Administrator
Staff member
Sep 19, 2002
39,949
7,951
Los Angeles
It's a clever play on "What happens in Vegas, stays in Vegas."

I think it's smart of Apple to promote one of its strengths compared with the other big players. I'm always astounded at the number of consumers who don't pay attention to their own privacy and the use of their personal information. Perhaps this ad will get the attention of some of them.
 

christarp

macrumors 6502
Oct 29, 2013
478
768
Whatever, the iCloud backups were compromised and data stolen.... And who's to say it's never gonna get hacked or compromised in some way in the future. You can't.
what a vacuous statement. "whatever" completely disregarding the information people provide to better help you understand. "Who's to say it's never gonna get hacked or compromised in the future" Who's to say that about anything? Better become amish bro.
 

videosoul

macrumors regular
Mar 17, 2018
173
394
London, UK
"What happens on your iPhone stays on your iPhone"

...unless of course it happens within a non-Apple app that doesn't adhere to Apple's own privacy standards.

Which makes me think: wouldn't it be interesting if Apple only allowed apps on the App Store that met the same standards of privacy etc that they themselves promote and uphold?

Would that force Facebook et al to change at all? Or would they just be like, "nah, so long Apple users"?
 

swingerofbirch

macrumors 68040
This is a weird dig.

Siri uses Google.

Most people use their iPhones for the App Store access to Facebook, Instagram, etc.

Their App Stores have been riddled with garbage malware like XCodeGhost in the App Store and various spyware apps in the Mac App Store.

If you disable Siri and don't use the App Store, I guess this passes muster.
 

Michael Goff

Suspended
Jul 5, 2012
13,329
7,421
Whatever, the iCloud backups were compromised and data stolen.... And who's to say it's never gonna get hacked or compromised in some way in the future. You can't.

No, not whatever. There was no hack. Period.
[doublepost=1546654561][/doublepost]
This is a weird dig.

Siri uses Google.

Most people use their iPhones for the App Store access to Facebook, Instagram, etc.

Their App Stores have been riddled with garbage malware like XCodeGhost in the App Store and various spyware apps in the Mac App Store.

If you disable Siri and don't use the App Store, I guess this passes muster.

I doubt Siri sends Google identifiable information.
 

Doctor Q

Administrator
Staff member
Sep 19, 2002
39,949
7,951
Los Angeles
"What happens on your iPhone stays on your iPhone"

...unless of course it happens within a non-Apple app that doesn't adhere to Apple's own privacy standards.

Which makes me think: wouldn't it be interesting if Apple only allowed apps on the App Store that met the same standards of privacy etc that they themselves promote and uphold?

Would that force Facebook et al to change at all? Or would they just be like, "nah, so long Apple users"?
Apple is headed in that general direction, by letting users know what iOS facilities an app wants (photos, contacts, etc.), giving you control over that permission, refining these checks as problems are discovered, and patrolling apps that try to get past the restrictions.

But they'll never be able to keep everything on your phone only on your phone, since most people don't really want that. You can provide whatever information you want to any app, and the app can then do what it pleases with that information, including sending it to the app vendor. I doubt that anyone wants iOS to warn you whenever you enter personal information into an app that you installed of your own free will.
 

marco114

macrumors 6502
Jul 17, 2001
434
415
USA
The government regularly subpoenas Apple and gets information off of iCloud, which isn't encrypted. So they can basically get your entire phone's contents.

EDIT- According to Apple, not even they can get the information. I am curious if this is really true.
 
  • Like
Reactions: matticus99

mi7chy

macrumors G4
Oct 24, 2014
10,495
11,155
A lot of celebrities will disagree from iCloud breach that leaked their private nude pics all over the internet. It's the breach that keeps on giving because no amount of effort or money spent on lawyers will ever clean them from the internet.

Or, if you live in China where Apple relocated user data and gave full unfettered access to the police state. Even Google haven't stooped to that low.

Nice fear mongering FUD though.
 
Last edited:

Hieveryone

macrumors 603
Apr 11, 2014
5,627
2,339
USA
Is it just me or does advertising on the side of buildings come across as, well, somewhat cheap?

For apple, that is.

I'd expect to see an ad for Chick Fil A or something

What do you think @boltjames
 
  • Like
Reactions: apolloa

Spoon!

macrumors 6502
Dec 9, 2018
256
391
A lot of celebrities will disagree from iCloud breach that leaked their private nude pics all over the internet. It's the breach that keeps on giving because no amount of effort or money spent on lawyers will ever clean them from the internet.

Or, if you live in China where Apple relocated user data and gave full unfettered access to the police state. Even Google haven't stopped to that low.

Nice fear mongering FUD though
Maybe celebrities should learn about proper internet security? Or maybe don’t store their nudes online if they’re too lazy to do that.
 

truthertech

macrumors 68020
Jun 24, 2016
2,109
2,263
Do they need someone to be wherever they put an ad up? What a ridiculous statement.

I wish more people cared about the serious lengths Apple takes to protect user privacy as opposed to certain other companies.


They often do. They just feel so trapped and overwhelmed by it all that they close their eyes and plug their ears. A few lash out from fear, like this poster, who is angry at Apple for reminding them that they are compromising their privacy, and their family's, by using Google and Android, and by the Amazon Echo they got for Christmas and put in their home to listen to their family.
 

Michael Scrip

macrumors 604
Mar 4, 2011
7,946
12,564
NC
A lot of celebrities will disagree from iCloud breach that leaked their private nude pics all over the internet. It's the breach that keeps on giving because no amount of effort or money spent on lawyers will ever clean them from the internet.

True... once their nude pics are out there... they're out there forever. That's unfortunate.

But as others have said... iCloud wasn't hacked.

It was a "very targeted attack on user names, passwords and security questions"

In other words... the bad guys opened the same door that the celebrities use... using their stolen credentials.

That's not the same as "hacking" Apple's servers.

Think of it this way: if I was to somehow acquire your MacRumors password... by an email phishing scam or simply guessing... and I login as you and post a bunch of crap under your name... did I "hack" MacRumors?

No... I "hacked" your user account.

There is a difference.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.