I understand what you are saying. However 50% is not what I would call loosely. It's kind of crazy to throw that out there. 10-15% I would go along with.
What bothers me most about all the discussion ( not saying it applies to your comment) is that from a majority of the comments, I get an air that expectations were not met and I think expectations were not grounded in reality for those people. Vision Pro may not be successful. I understand that, but the pervasive ripping it to shreds out of the gate when I bet the vast majority of those who have lit into it have not tried it or even seen it outside of pictures or videos astounds me. The pervasive pessimism is tiresome.
The road to innovation and success is a very rough, unpaved road. Instead of all these people condemning it and telling us what is wrong with it when they really have no idea, how about they give it a chance to develop and travel along the road. They want instant gratification. It's not happening. I can't think of a leap forward in tech over the last 30 years where at a snap of the fingers it was smooth sailing and profitable. You've got to have a pair of big ones and deep pockets to successfully innovate. If anyone has those things Apple does.
This could be the greatest device of the last 20 years or a total failure. I am not going to call it a failure until it is one. Big hurdles to overcome. I am going to give Apple a chance to climb over them.
I said "maybe half" and yes thats called "talking loosely" because I'm not under oath nor stating this as fact and said "maybe" because it is a possibility that the return rate is approaching half.
Moving on...
I'm not here to call it an objective failure. Apple's goal is very specific, and thats to sell to developers and early adopters, and to get the feedback that only customers and telemetric data can give, to then go back to the product design and make it more acceptable for mass markets. Hopefully by version 3 there will be high demand for it. But unlike other products, this paradigm is newer and more sensory-dependent, so it's more difficult than usual to know if you will or won't like it based on media. People need to buy it to find out, "meh" or "I feel sick wearing this for more than 20 minutes" or "This hurts my face" or "This is neat for movie watching but I don't feel it adds to my work."
...unlike the iPhone where you were much more certain about the product just from watching videos, or trying it from friends, where as this product requires buying it and bringing it home, before realizing you'd rather return it and get near $4K back.