It's not a nice product actually, not compared to other products out there. It looks like an old earPod design with a wang glued on it and a lot of early reviews finding it doesn't sit in the ear properly. Most people also haven't actually used one of these yet so whether its a nice product or not is debatable until it gets into more people's hands. If these sales continued 6 months from now, I will support the idea that this is quality product that people want.
However I just don't see anybody outside of Apple's ecosystem buying this as I think there are better, cheaper and higher quality products out their that don't have the benefit of Apple's brand on them.