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With no reason given, this looks like a tactical move by Apple to say, "look how your restrictions are delaying new features" and use public pressure to highlight this for people to get upset with the EU. I can't see EU objected to this feature, just Apple assuming it would and using this "delay" to get people upset
Maybe it is because not all the languages of the EU are supported such as Dutch, Romanian, Hungarian etc. I could see the EU blocking until all EU languages are supported
 
Well, hopefully an EU based company / companies will create a product/application that will compete with the apple feature, or Apple will comply like they do in the Chinese market.
Heh… EU based tech company? ;) I mean, it’s the right way of thinking. They could have combined the collective technical might of all the countries in the region to create a new, better, more EU consumer focused EU phone platform. Designed by EU regulators, it would do all the things they want it to do better than Google and Apple ever could have and could have swept the market. And, if it’s good enough, then that hardware/OS combo could have gained traction around the world drawing billions and billions of dollars into those companies that design/produced the hardware and that generated revenue from the EU App Store. But, as the EU already regulated all the successful tech companies out of the EU (other than Spotify), the likelihood of an EU based company being able to create anything that that works that well is quite low.

Incidentally, China doesn’t force Apple to ensure every feature on the iPhone works with all the random non-Apple devices, so releasing it to China is no big deal. This is really just an EU problem created by Vestager and they let it happen!
 
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I understand that Apple needs more time to comply with the world’s most progressive privacy regulations, but I can’t help wondering how much time Apple is willing to waste. Many European customers who would have bought the AirPods Pro immediately are now holding back, meaning lost revenue for Apple. And Apple should care. After all, the European market is larger than the U.S. in terms of population.

Perhaps Apple should work harder to ensure that new products meet EU requirements from the very start, assuming Apple is truly interested in our money. If they expect European customers to pay premium prices, we should at least be able to expect premium effort behind the scenes to make that possible.
 
Maybe it is because not all the languages of the EU are supported such as Dutch, Romanian, Hungarian etc. I could see the EU blocking until all EU languages are supported
That’s absolutely not a requirement in the EU. Note that many Apple features like predictive text are only available for a few of the EU languages.
 
Maybe it is because not all the languages of the EU are supported such as Dutch, Romanian, Hungarian etc. I could see the EU blocking until all EU languages are supported
its Apple blocking features, not EU. EU does not care whether feature is complete or not, just whether its compliant or not. oh, and they dont block, they fine.

and Apple has been known to ignore language features for smaller countries. i get it, market not big enough to justify investment.

as a side note, its actually very good excuse not to release that feature in EU and blame regulations, but the big tech would never resort to such move, no?
 
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Childish Apple. These kinds of tactics only make people hate Apple.
Here’s the upside, if so many folks in the EU hate Apple such that Apple sales tank in the EU, then that could eventually drop iPhones from being designated as gatekeepers. Then they drop the EU specific App Stores, the EU specific dev rules, everything.
 
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You don´t know why the feature isn´t available. I MIGHT be due to regulations and even then, it´s Apples part to look into a countries regulation BEFORE you plan to release a product.
The EU´s regulations are good!
Well they aren’t releasing this in the EU. They are looking at the regulations before they do.

There is no reason for them to hold up the rest of the world over EU regulations.
 
So you say it has nothing to do with the GDPR and AI Act as written in the article?
Not likely. Apple had previously indicated this would happen due to the DMA. The DMA is still in place, Apple’s still a gatekeeper and it’s happening. So…

Apple hasn’t said, so we’re all guessing, but I think my guess is better. :)
 
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A quick search shows that Apple says live translation is done on the iPhone.
I guess we just need to know then if “some amount of audio is uploaded to the cloud … to create an analysis or voicePRINT for the user”
 
Great, thanks EU. The dictators in Brussels and their rules
Each and every one of those officials was voted for or vetted by the representatives of parliament. You can complain about how tech companies decide to implement features (in ways that seemingly skirt the law) but these are not "dictators" and they didn't disallow a live translation feature (if its implementation can be shown compliant with the law).
 
While the feature sounds cool, I would like to see some real-life proof that anyone actually uses it before I get upset that EU users won’t have it.
 
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I guess we just need to know then if “some amount of audio is uploaded to the cloud … to create an analysis or voicePRINT for the user”
The issue is almost certainly that because the translation is done on the phone, not the AirPods, and per the DMA Apple is required to allow access to that feature to any headphone manufacturer who asks for it. Under the DMA Apple is not allowed to differentiate with software features.

From the text of the DMA, bold parts highlighted by me:
the gatekeeper shall allow providers of services and providers of hardware, free of charge, effective interoperability with, and access for the purposes of interoperability to, the same hardware and software features accessed or controlled via the operating system

In other words, if the translation is done by iOS, then Apple has to give access to that feature to the headphone companies it is competing against. It's not a surprise Apple doesn't want to do that.

This is absolutely a result of EU regulations. Don't be mad at Apple for withholding features when the EU has declared iOS is a public utility.
 
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Once again, European citizens are prevented from having access to features due to restrictive and strict European laws that nobody ever asked for except the compulsive legislators of the European Union. If they only had the balls to restrict the right things...
This is not quite true. The vast majority of Europeans are very supportive of privacy and personal data protection laws. Even if the implementation like Cookie warnings is incredibly annoying.

If given the choice between having private conversations uploaded to Big Tech server farms, or waiting a year until the security is proven, most will prefer the latter.

(Besides, we don’t know if this a GDPR issue or a DMA issue. DMA is deeply capitalist, as it promotes competition which is THE core requirement for capitalism to work).
 
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I understand that Apple needs more time to comply with the world’s most progressive privacy regulations, but I can’t help wondering how much time Apple is willing to waste. Many European customers who would have bought the AirPods Pro immediately are now holding back, meaning lost revenue for Apple. And Apple should care. After all, the European market is larger than the U.S. in terms of population.

Perhaps Apple should work harder to ensure that new products meet EU requirements from the very start, assuming Apple is truly interested in our money. If they expect European customers to pay premium prices, we should at least be able to expect premium effort behind the scenes to make that possible.
won't be available if both the user is physically in the EU and their Apple Account region is in the EU.
I’m wondering if “the feature won’t be available” means it’s just not going to be available. Not “more time to comply” but instead that it doesn’t even work with all of Apple’s products (Only back to the iPhone 15) so having the AirPods Pro be interoperable and have the feature available with any random Android phone is simply a non-starter.

They could change the regulation so that Apple isn’t forced to make every feature available on non-Apple devices, but, assuming they’re not, this just simply won’t be available. Ever. And, if Apple loses sales, customers, then that’s just the cost (to them) of the regulation. When the GDPR was implemented, companies had to shut down and move out of the EU. It’s not the regulators job to ensure that every company can continue to profit (and Vestager was particularly interested in seeing gatekeeper’s profits drop, so it’s no surprise that they would). In the end, if the EU chooses Android (why wouldn’t they), then Apple eventually drops from being a gatekeeper and can go back to operating as they had.
 
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So excited for this feature and being able to understand and converse easily with newish Spanish in-laws (and understand my partner lol). ChatGPT voice chat as a middle man is ok, but not totally fluid, Microsoft translate is good when you’ve run out of GPT voice credits, but sometimes you lose parts of the conversation, which can be frustrating. If Apple nails this it will be huge.
I'm curious how it will handle machinegun spanish :D

and british slang ... will the system translate british slang?

:D
 
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