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There’s still a buck to be made. Just looking at how the Apple Vision Pro is ONLY available in Germany and France (because the DMA says that a service/device has to be offered in at least 3 regions to be a gatekeeper), that’s Apple’s stance with the EU going forward. If the EU had clarified, up front, what the penalties for success were, Apple could have taken steps to limit sales to just France and Germany (where the lion’s share of the sales are anyway), limit the App Store to just Germany and France or kept track of how many unique monthly users there were and restrict sales when it got close to that number. They could have managed the situation in a lot of ways and still been profitable. Not AS profitable, but avoiding fines leaves money in the bank that can be a part of profits.
gatekeeper designation has three criteria, one of which is 45 million monthly active end users. The Vision Pro could be released in every country in Europe and they'd still have less than half a million monthly active end users (since less than a million Vision Pro units are reportedly built). The EU has 450 million inhabitants, and in no universe is one in ten buying this generation of Vision Pro. That's not the reason they're not releasing it in more countries. The reason for that is the cost of translating the entire UI for countries or languages that will maybe have 10 or 20 active users.
 
gatekeeper designation has three criteria, one of which is 45 million monthly active end users.

Unless the EU decides otherwise. See, iPad.

Verstager:
The Digital Markets Act is a dynamic tool which allows us to tackle the realities of digital markets. Today, we have brought Apple’s iPadOS within the scope of the DMA obligations. Our market investigation showed that despite not meeting the thresholds, iPadOS constitutes an important gateway on which many companies rely to reach their customers.

Breton
Today we conclude the first market investigation for qualitative designation under the DMA finding that also iPadOS is an
important gateway for businesses to reach consumers. Apple has now six months to comply with the DMA obligations. We continue monitoring market developments and will not hesitate to open new investigations should other services below the thresholds present characteristics to be considered important gateways for business users.

Source
 
I fear that here our benign overlords have exaggerated a bit - they could have stopped after hiding Google Flights from our curious eyes …
 
Lol? Why does nobody need to translate between spanish and English? I think that's a very, very common scenario?
Same with French and Italian?
Business people all speak English.
People in tourist destinations either speak English or the tourist speaks a few words of the host language.
Germanic languages and Latin languages are similar enough that one can guess.
There are no their scenarios for this use, we’re not going to chat someone up in a bar using AirPods.
The issue comes up with languages that are not Germanic nor Latin, and those are not covered.
 
gatekeeper designation has three criteria, one of which is 45 million monthly active end users. The Vision Pro could be released in every country in Europe and they'd still have less than half a million monthly active end users (since less than a million Vision Pro units are reportedly built). The EU has 450 million inhabitants, and in no universe is one in ten buying this generation of Vision Pro. That's not the reason they're not releasing it in more countries. The reason for that is the cost of translating the entire UI for countries or languages that will maybe have 10 or 20 active users.
In this universe, the first iPhone was available only in Germany and France. If the gatekeeper rules had existed from the start, it’s very likely that the subsequent iPhones would have only been available in Germany and France as well. It’s too late for the iPhone now as it’s already been released. But, Apple has other new products in their pipeline that they are going to consider carefully how to release those in the EU.

By restricting the Vision Pro to France and Germany from the very start, if it or future iterations take off, they don’t have to make changes to the Vision App Store and they don’t have to make it work with other company’s products. And, as France and Germany are where most of the EU sales come from anyway, they’re not even missing many sales (and anyone that wants one can always travel to Germany or France to pick one up, they’re doing that now, so even some of those potential buyers are getting one anyway).
 
Samsung offers live translation features in EU with no problem. So why Apple has a problem?
Is Samsung a gatekeeper according to the EU?

No.

Apple has a problem because they ARE a gatekeeper. That’s the regulatory structure the EU has created. It incentivizes companies to NOT be too successful. Because, if they’re not very successful, they can release products with tight integration that work very well with that company’s other products.
 
If my apple store is set to the UK but i live in Spain, will this work? Not sure if it using store location AND triangulation to block you.
 
Unless the EU decides otherwise. See, iPad.

That is the exact problem with the EU's approach to regulation, the requirements to be met are whatever the regulator decides and can change on their whim. Part of the issue, IMHO, as well is the EU I not a strong federal system and individual states hold too much veto power over decisions, which tends to move things to the lowest common denominator and and vague regulations to keep everyone happy.

If my apple store is set to the UK but i live in Spain, will this work? Not sure if it using store location AND triangulation to block you.

Until people actually try such arrangements, no one knows for sure. If I were Apple I'd setup triangulation as well to avoid issues with people doing what you are asking and thus running afoul of EU laws even if the feature is not avaiable in the EU. It also solve th issue of someone buying a phone in say the US and setting up a US Apple ID and then using it in the EU.
 
With no reason given, this looks like a tactical move by Apple to say, "look how your restrictions are delaying new features" and use public pressure to highlight this for people to get upset with the EU. I can't see EU objected to this feature, just Apple assuming it would and using this "delay" to get people upset
I wouldn't be that salty about it if I were you. You probably aren't missing much for a feature that you will rarely use.
 
It makes you wonder what Apple are doing that Google and the others aren't that's preventing them releasing Airpod Live Translate in the EU 🤔

No doubt we'll find out at some point but it seems a shame to limit EU Apple consumers when they could have opted for a solution that would have passed muster with EU regulations/laws.
The problem is that the eu will only tell them if they're in violation afterwards. Lots has been written about this.
 
The EU is lost and rudderless for so many reasons, and is in major crisis. Yet they still seem to focus only on ensuring Apple can’t offer features like this. Truly laughable!
 
I understand that Apple needs more time to comply with the world’s most progressive privacy regulations, but I can’t help wondering how much time Apple is willing to waste.
Apple will waste as much time as possible to get the best possible outcome for them.
Many European customers who would have bought the AirPods Pro immediately are now holding back, meaning lost revenue for Apple.
Lost sales pales in comparison to lost reputation. Which in spite of prognostications hasn’t happened.
And Apple should care. After all, the European market is larger than the U.S. in terms of population.
Apple does care but they will do what’s best for all.
Perhaps Apple should work harder to ensure that new products meet EU requirements from the very start,
The eu should structure their regulations so they are close ended.
assuming Apple is truly interested in our money.
Seems like the citizens of the eu are also interested in Apple. But as is said so fervently here vote with your $$$.
If they expect European customers to pay premium prices, we should at least be able to expect premium effort behind the scenes to make that possible.
Buy or not that is a personal decision.
 
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Honestly, as an EU citizen, it makes no difference anymore. Apple has been shutting out half of the European Union for years, and languages like Polish, Czech, or Hungarian will likely never be supported. This is just yet another feature on a long list of things that simply don’t work here, showing how little Apple cares about smaller EU markets.
Thats not on EU, is it? Whether Apple wants to invest into Polish, Czech or Hungarian is up to... Apple.
 
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Why is this an article and a discussion about the EU?

What it really should be about is that Apple, FULLY KNOWING WHAT THE REGULATIONS ARE, failed to get themselves ready.

Apple dropped the ball.
Google and Android has this feature, as others have said and they have it live in EU, but Apple does not.
Apple failed.

Everything is framed as if its the EU with its evil, evil innovation limiting litigation is being mean on Apple while its actually Apple's lawyers that have dropped the ball. Again.
 
Why is this an article and a discussion about the EU?

What it really should be about is that Apple, FULLY KNOWING WHAT THE REGULATIONS ARE, failed to get themselves ready.

Apple dropped the ball.
Google and Android has this feature, as others have said and they have it live in EU, but Apple does not.
Apple failed.

Everything is framed as if its the EU with its evil, evil innovation limiting litigation is being mean on Apple while its actually Apple's lawyers that have dropped the ball. Again.
You're repeating propaganda. The dma is expressly vague. Companies don't know in advance what the rules are.
 
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