Having style choices for a tech product doesn't make it primarily a "fashion statement" though (which was my point), that is not what the actual product is aimed for. It is still primarily a tech product.
I have a box full of 50 pairs of Apple Watch bands too, but I keep buying newer Apple Watches because they improve in technology, not because they change in looks (they don't, Apple Watch 1 looks the same as Apple Watch 6).
For the Airpods Max we still don't know how the head piece will hold up, will the mesh part tear over use? lose its elasticity and sag? change color from sweat? Will the headpiece change color from using it as a handle? Will the open sections of the "case" cause scratches/dents on the ear cups? Will the headphones extreme weight cause headache after long use? We don't know yet.
Almost all the people I know won't spend $800 before these are revealed. Their kids will cry to them to buy the headphones for sure. I am an Engineer with 7 digit salary, but I can't justify an hour of my work to look silly in these headphones in public (yet). If they hold up to be durable and better in sound than my Sony and Bose THEN I might consider buying them, but NOT as fashion statement, as a product of function.