Wow. I know from the past that you are not one of the "Apple is always right" (and thus Apple products are perfect in every way) guys, so how about commenting on sound quality? Is is great, good, so so, etc? You imply that they are good for general audio but you favor your Shures for listening to music, which I'm reading as these definitely do not compete with your Shures. How close? What's the biggest difference to your ears?
How does the same stuff sound through these vs. the stock (included) wired buds? Any major differences you can hear?
And how about latency when watching video? In other words, a typical gripe about bluetooth in general is how latency will tend to delay the audio when watching some video: lips move then voice is heard a little later. Are you seeing that with these or has Apple perhaps addressed that better than competing bluetooth products?
Are they clinging well or have you already had them fall out (or maybe a close call) in normal activities?
I've seen plenty of gushing reviews around here- no surprise- but I'd love to see a fellow consumer review from someone known to be more objective.