Apple clearly did more than the competition. But, the competition doesn't have this issue as their network sucks. You can't track someone with a Tile nearly as well because there aren't enough Tile users out there. Apple's network is a game changer for this market. For the first time, you can track your things almost non-stop. Unfortunately, this also means that people can be tracked, and abusers will do this.
My problem with the articles is that it is very easy to show the shortcomings. Unless there is a law against this kind of device + network, that doesn't mean that Apple shouldn't create this. If they don't, somebody else will. So, what alternatives are there? What can anyone (Apple in this case) do to improve?