It's only somewhat whataboutism. It's important to note every logical fallacy has its limits. My favorite is when an appeal of authority becomes an actual logical fallacy vs a weak argument vs a strong argument. People draw the line differently.
We're talking about anti-stalking features for all of them. We can simultaneously say Apple could do more while lauding that they've already done more than anyone else. To be fair, I think the article does mention that Tile doesn't do any of this. It's appropriate, in fact necessary, to provide context for how something exists in the current world. Apple can absolutely be the focus because of its size, but even then context is important. If context is dropped so that people believe Tile doesn't have these issues (as some in the thread weren't sure), instead of being worse, then that results in misinformed consumers.
I think the biggest favor of making the industry the focus of such articles is that you can't just have an Apple-only solution to this. In fact company's X solution that only works with company X is the problem! You have to have everybody get together to make sure no matter what phone you have and no matter what tracker is traveling on you. You are aware of it. Well within reasonable bounds. Hard to do with trackers that are deliberately not participating, but you get the point.
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