MAYBE citizens in the EU would be worse off, but I contend they’d just find solutions that work for them in the region. So, maybe annoying, but maybe they end up with better products as well. Apple’s fixed and development costs come nowhere near the over $200bn they’d still be pulling in. Their entire R&D budget is JUST 20 million. Everything else they have makes a profit due to how they price their products (App Store, manufacturing, Retail). So, removing the EU removes the profits of the EU while also removing the COSTS of the EU. The rest of the company would still be making a significant, and growing profit outside the EU. And, since “Europe” as Apple reports it, includes the EU, non-EU countries, the Middle East, Africa, and India, continuing to grow business there and around the world could eventually even make up the loss.
Not that it would EVER happen, but, unless Apple products are actually some kind of “magical”, if I were writing a book describing a world after Apple left the EU, it wouldn’t be too much different from the current world.
