If Apple put all the features you could want in the phone at initial release, they would have no way to stay in the spotlight. They withhold crucial features, and supplement them with niceties that we don't NEED to make up for it.
And then they have a keynote. Where they awe the crowd with the **** they left out in the first place.
And then they have a keynote. Where they awe the crowd with the **** they left out in the first place.