All Three 2017 iPhones Said to Feature True Tone Displays

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Mar 31, 2017.

  1. MacRumors macrumors bot

    MacRumors

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    [​IMG]


    Apple's widely expected trio of new iPhone models will all feature True Tone displays, according to investment bank Barclays.

    [​IMG]
    True Tone display technology is currently exclusive to the 9.7-inch iPad Pro

    Barclays said the tentatively named iPhone 7s, iPhone 7s Plus, and iPhone 8 with an OLED display will each include a "full spectral sensing" ambient light sensor for the purpose of a "True Color" screen. The sensors are expected to be supplied by Austrian semiconductor manufacturer AMS.

    [​IMG]

    An excerpt from the research note obtained by MacRumors:
    Apple's only existing device with a True Tone display is the 9.7-inch iPad Pro, which uses advanced four-channel ambient light sensors to automatically adapt the color and intensity of the display to match the color temperature of the light in its surrounding environment, whether indoors or outdoors.

    If you are standing in a dimly lit room with incandescent light bulbs, for example, the display would appear warmer and yellower. If you are standing outside on a cloudy day, meanwhile, the display would appear cooler and bluer.

    In some ways, a True Tone display is similar to Night Shift, a newer feature on the iPhone and Mac that, when enabled, shifts the display to a warmer and yellower temperature. The feature is based on research that shows exposure to blue light during the evening hours can disrupt or delay a person's sleep.

    The inclusion of a True Tone display is not a rumor we have heard previously for the 2017 iPhone lineup, expected to be announced in September, but it is certainly a plausible one. Most display rumors to date have focused on the high-end iPhone model switching to an edge-to-edge OLED display.

    Last year, a few reports incorrectly said the iPhone 7 would feature a True Tone display, citing a prediction by KGI Securities analyst Ming-Chi Kuo.

    The confusion may have stemmed from the fact that Kuo said the iPhone 7 would "copy the panel features of the 9.7-inch iPad Pro." However, Kuo never specifically mentioned True Tone, but rather the adoption of a wide color display based on the DCI-P3 color gamut, a prediction that turned out to be accurate.

    Today's research note was compiled by Barclays analysts Andrew Gardiner, Hiral Patel, Joseph Wolf, Blayne Curtis, and Mark Moskowitz.

    The second-generation 12.9-inch iPad Pro is also rumored to feature a True Tone display.

    Article Link: All Three 2017 iPhones Said to Feature True Tone Displays
     
  2. Sunny1990, Mar 31, 2017
    Last edited: Mar 31, 2017

    Sunny1990 Suspended

    Sunny1990

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    #2
    IMG_0940.JPG OLED display only on iPhone 8 i am going to buy that one.
     
  3. Relentless Power macrumors Penryn

    Relentless Power

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    This would be a nice advantage if true. Once you experience this feature in the 9.7 Pro, you really appreciate it how it adjusts to warmer tones.
     
  4. Brookzy macrumors 601

    Brookzy

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    Great news. The True Tone display on the 9.7" iPad Pro is just awesome.
     
  5. true god macrumors member

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  6. AbSoluTc macrumors 601

    AbSoluTc

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    #6
    My screen is yellow!

    That's just true tone bro!
     
  7. Enabledobject macrumors 6502

    Enabledobject

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    #7
    I really don't understand why they would come out with three phones. A 7s/+ and an 8 or whatever makes zero sense.
     
  8. Ds6778 macrumors 6502a

    Ds6778

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    #8
    Wonder why its taken as long as it has.
     
  9. HJM.NL macrumors 68020

    HJM.NL

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    #9
    Nice and all.... but.... BRING ME TE MACS
     
  10. Nick A macrumors regular

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    #10
    OK but please be OLED. It's 2017 and OLED displays are just simply better technology.
     
  11. TheChemist macrumors regular

    TheChemist

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  12. Paddle1 macrumors 68040

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    The 8 is supposedly more expensive.
     
  13. Relentless Power, Mar 31, 2017
    Last edited: Mar 31, 2017

    Relentless Power macrumors Penryn

    Relentless Power

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    #13
    OLED and Tru-Tone display are two different things. We get it, you want an OLED display. Tru-Tone is a feature built into the display.
     
  14. Appleaker macrumors 68020

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    #14
    It's not going to be called 8.
     
  15. Sunny1990, Mar 31, 2017
    Last edited: Mar 31, 2017

    Sunny1990 Suspended

    Sunny1990

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    #15
    Yeah !!! sorry but my iPhone 7 display is already warmer compared to my other iPhones
     
  16. vertical smile macrumors 68040

    vertical smile

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    #16
    I didn't think this would happen but many rumors are showing having a 7s model a long with the 8.

    So basically, we will have the new iPhone 8, and a 6sss model for 2017.
     
  17. Relentless Power, Mar 31, 2017
    Last edited: Mar 31, 2017

    Relentless Power macrumors Penryn

    Relentless Power

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    #17
    The article clearly explains what Tru-Tone is.
     
  18. Polyphonie macrumors member

    Polyphonie

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    #18
    It could also be Night Shift (although Night Shift is more orange than yellow).
     
  19. NMBob macrumors 6502a

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    #19
    Good luck artists! I hope Apple's concept of how your stuff should look matches your own concept. This is just stupid.
     
  20. DotCom2 macrumors 68040

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    #20
    Just like no one expected them to come out with a regurgitated iPad Air.
     
  21. JM macrumors 6502a

    JM

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    #21
    That's a nice addition. Good selling point, methinks.
     
  22. Michaelgtrusa macrumors 604

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  23. JM macrumors 6502a

    JM

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    #23
    Anyone remember "REALTONE JUKEBOX!!!!!" on the old flip phones in early 2000's.

    That's what I think of Truetone. Same voice saying "TRUE-TONE!"
     
  24. zone23 macrumors 68000

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    #24
    Are you sure that you understand how the display works?
     
  25. paulryp macrumors regular

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    #25
    WOOPIE****INGDO. If thats a selling point lol. Everyones moved to HDR. I will take an S8 over anything Apple has to offer this year.
     

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