I went to the Apple store today. I went to one of the rMBP and frankly, it didn't look as good as I expected. I went to the matte finish HD screen and it looked GREAT (like my old 2007 17" matte). I went back to the Retina display. It really didn't look that good at all. I went back to the matte screen and a Genius walked up and asked if he could help. I said, "This screen looks BETTER than that Retina display!" He said that it's personal preference... some like one better than the other. He walked away and I went back to the Retina but the one I was playing with was taken so I went to the next open computer. IT WAS AMAZING! WTF?! My first thought was that the first one had a bad screen or it was a cheaper computer configuration. The Genius came back. I asked, "Are all these Retinas displays the same because this one looks a million times better than that one!" He walked over to the first rMBP and played with it. "Yep, it's the same. It takes getting used to." He left again and I sat there scratching my head. Then I started poking around on the resolution settings on the "good" retina screen and went over to the "bad" screen. Idiots. The display model was set to scale and not for optimal settings! I clicked the button and BAM! Amazing screen on the "bad" one too! And the "Genius" had PLAYED with it and didn't notice that his display model was set to low def. If I had never seen the second rMBP I would have ordered an HD matte screen and would have been PISSED the first time I saw a "good" rMBP in action! Grrr!