I am interested in this thread, hence why I'm commenting on it.
I think it's pretty clear what my position is here. The watch arrived slightly damaged. That's a shame, but it happened. The damage currently done is the same damage that you're going to do yourself. Not only that, but not even over time. Damage that will likely happen in the first day or two of wear.
My point of commenting on this is to see if anyone can explain the logic or rationale in returning it? To use your example, please describe why it is worth losing your time and energy to get a clean watch, only to walk out of the house and do the same damage? Is your time worth so little? Would you have returned an iPod classic with a hairline scratch, knowing the next time you used it, you would make the same scratch? Give me a break people.
This would be a different case if the watch had a deep gouge, but it sounds like there's a small mark.
First day or two of wear? Oh really? I look after my items, maybe you don't so please don't tell people how they wear their watches. I don't go around telling you how you should NOT put up with it.
There is no point in go through you iPod analogy. We are saying that NEW means NEW.