Amazon Announces 'Fire Phone' With 3D 'Dynamic Perspective' Interface, 'Firefly' Object Recognition Engine

Discussion in ' News Discussion' started by MacRumors, Jun 18, 2014.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Amazon today unveiled its much-anticipated new smartphone, the Fire Phone, which Amazon calls "refined, beautiful, and robust." The phone has a 4.7-inch LCD HD display along with Gorilla Glass 3 on both sides and "precise" aluminum buttons.

    It includes a quad-core 2.2GHz processor, an Adreno 330 Graphics Processor, 2GB of RAM, and dual stereo speakers. There's a 13-megapixel rear-facing camera with an f/2.0 five element lens and built-in optical image stabilization.

    Aiming at Apple, Amazon touted the low-light capabilities of the camera included in the phone and announced free unlimited photo storage through its Amazon Cloud Drive service. Apple recently announced its own iCloud Photo Library, but it offers a limited amount of storage for free.

    Along with standard cameras, Amazon's Fire Phone utilizes four additional cameras for a 3D interface, called "Dynamic Perspective." 3D images on the phone change as it is tilted and viewed from different angles, thanks to advanced eye and face tracking capabilities. Demonstrated with a mapping app, the 3D UI displayed a 3D version of the Empire State Building that could be viewed from all angles, with a tilt of the phone expanding the view.

    Amazon's Fire Phone accomplishes the facial tracking with its four corner cameras and knows where a user's head is at all times to aid Dynamic Perspective, using infrared for tracking in the dark and advanced algorithms for head continuous tracking.

    Accelerometers enable navigation through tilt gestures, demonstrated within a maps app that brought up Yelp when the phone was tilted slightly. Tilting and Dynamic Perspective can also be used in apps and for web browsing -- scrolling through items, zooming in, pulling up menus, and more. There's an autoscroll feature that will scroll through web pages and books automatically, which Jeff Bezos called "incredibly natural." Amazon is releasing a Dynamic Perspective SDK for developers today.

    Also included with the phone is a new flagship feature called Firefly, a virtual recognition program able to recognize QR codes, barcodes, objects, and more, which facilitates the discovery and purchase of various items. Firefly is built directly into the Fire Phone with a dedicated button on the side.

    On stage, Amazon demoed Firefly scanning barcodes, URLs, and products like games, keeping a record of what was scanned and allowing the info to be used to make purchases, phone calls, and more. Firefly is also able to listen to music and recognize audio like TV shows, much like Siri can now do with Shazam, and it's also able to recognize art, pulling up a Wikipedia page for a painting.

    It's a fully featured recognition system that can even read street signs and phone numbers from a distance. According to Amazon, it recognizes a hundred million different items in real world situations, and provides a button so users can buy most of them on the spot. There's also a Firefly SDK that developers can utilize to build Firefly into apps.

    As for the phone's UI, it includes an app grid that lets users pin content like books, apps, magazines, and more, and there's also a scrollable carousel of apps at the top of the screen and four common apps on the bottom of the phone's interface. The phone also includes active widgets that can be used when opening a full app is unnecessary.

    Both the Kindle Fire's Second Screen and X-Ray feature work on the Fire phone, and users are able to "fling" video from the phone to the Amazon TV, while X-Ray gives details on whatever is being watched. HBO Go, Netflix, YouTube, ESPN, and more are all supposed in addition to Amazon's own video services.

    The Fire Phone will also support Amazon's new Prime music service, which the company launched last week, as well as music from Spotify, Pandora, and iHeartMusic, and it will include Kindle and Audible support. Much like the latest Fire tablets, it supports Mayday, a free service that lets users contact customer support representatives for free.

    Amazon's Fire Phone is exclusive to AT&T and will be priced at $199/$299 for 32/64GB of storage with a standard contract or carrier agreement. The price includes the phone, stay-flat cables, and premium magnetic earbuds. It can be pre-ordered from and is expected to begin shipping in July.

    (Images courtesy of CNET)

    Article Link: Amazon Announces 'Fire Phone' With 3D 'Dynamic Perspective' Interface, 'Firefly' Object Recognition Engine
  2. 1Zach1 macrumors 6502a


    Feb 8, 2008
    Northern Va
    Yeah, but Apple might have a pressure sensor, so there's that.
  3. SMIDG3T Suspended


    Apr 29, 2012
    This is great APPLE news!

    I'll be the first to say it: I don't care.
  4. Richardgm macrumors 6502a


    Aug 1, 2008
    That design looks familiar. Can't put my finger on it, though.
  5. nfl46 macrumors 603

    Oct 5, 2008
  6. iLoveiTunes macrumors regular

    Feb 26, 2011
    Ummm...NO !!!
  7. netnothing macrumors 68040


    Mar 13, 2007
    Apple take notice

    Nobody wants the entry level iPhone to only have 16GB anymore!

    32GB minimum unless it's a low end phone.

  8. larrylaffer macrumors 6502


    Aug 1, 2009
    Los Angeles
    Pretty impressive looking device! Good to see more competition entering the fray.
  9. gaximus macrumors 6502a

    Oct 11, 2011
  10. JPLC macrumors 6502

    Dec 20, 2011
    I like the idea but it's nothing more than another graphic feature. There's an app for that...
  11. Lazy macrumors 6502

    May 27, 2003
    Silicon Valley
  12. MikeAnd macrumors member

    Jan 8, 2008
    Can't believe the price of entry...

    It's as much as an iPhone 5S or a Galaxy S5 (albeit with more storage). I thought for sure they'd try to shake up the market with low prices, a la Kindle Fire.

    It might be a decent high-end smartphone – we won't know until it's reviewed – but at those price points it's going to meet with the same success as the HTC Facebook phone.
  13. ScottishDuck macrumors 6502a


    Feb 17, 2010
    Argyll, Scotland
    Doubt Apple will be worried by this. Google will though.
  14. newyorksole macrumors 68020

    Apr 2, 2008
    New York.
    Not going to take away much business from Apple .
  15. AFDoc, Jun 18, 2014
    Last edited by a moderator: Jun 19, 2014

    AFDoc macrumors 68030

    Jun 29, 2012
    Colorado Springs USA for now
    Of course here comes the flood of comments saying how this feature is dumb and the phone sucks..... Of course if apple implements some of these features they will be awesome and revolutionary.

    For the guy saying it looks familiar..... To what? Every rectangle phone made?
  16. fhall1 macrumors 68040


    Dec 18, 2007
    NY State of mind
    exactly......haven't seen any specs yet, but all those cameras and video processing have to eat battery
  17. mossme89 macrumors 6502

    Jul 2, 2009
    *Yawn* If you already have an iPhone or an Android, there isn't much reason to buy this phone. And one carrier for a new brand? This isn't 2007 with the original iPhone.
  18. Goldfrapp macrumors 68040


    Jul 31, 2005
    Yay for today!! Tomorrow no one will care anymore.
  19. firewood macrumors 604

    Jul 29, 2003
    Silicon Valley
    No Bluetooth LE, no health sensors ?!

    The specifications say Bluetooth 3.0 wireless technology, not 4.0. That means this Kindle phone will be no good for use with heart monitors and other health sensors! Really stupid, if it's not a typo.
  20. Brainwatson macrumors newbie

    May 28, 2014

    So what's the new thing about this gadget really? Oh, nothing. Ok, let's move on.
  21. blairh macrumors 68030


    Dec 11, 2007
    Too heavy. Too expensive off-contract. Too much top and bottom bezel.
  22. SMIDG3T Suspended


    Apr 29, 2012
    What's your meaning by saying "NO!!!"?
  23. Millah macrumors 6502a

    Aug 6, 2008
    Anyone else notice their earbuds? Absolutely shameless ripoff of the design and shape of EarPods. Their Maps interface is an actual clone of Googles Maps interface on iOS/Android. "Dynamic Perspective" is an obnoxious parallax effect that most users don't even seem to like much on iOS.

    Lets see....anything else novel and useful that wasn't ripped straight from Android or iOS?

    Yay competition! :rolleyes:
  24. SeattleMoose macrumors 65816

    Jul 17, 2009
    Der Wald
    Good for Amazon. If for some reason I ever leave Apple, I now have another option. I hope they cut into the NSA's (er I mean Google's)..profits. :cool:
  25. El Cabong macrumors 6502a

    Dec 1, 2008
    Looks like a smartphone.

    You're welcome.

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