I think there will be something in the next few years security wise that causes some people to ditch their smart speaker devices. I really like Apple's stance on privacy, but unfortunately I can't outfit my house in HomePods so I have a few Dots throughout the house. I would love to see an Apple device similar to the Echo Dot, but I just can't see Apple competing in that low end market. When/if the backlash occurs I think people will just get rid of their current devices and learn to live without them. I think it would taint the overall market and sour peoples opinions of all of them. Apple I think needs to start being more vocal in some way about their stance on security. They already talk about that a lot but that needs to be an extremely large focus for them as a differentiater.