Amazon Hits iTunes Again With $0.99 Lady Gaga Album, Qualifies for Cloud Drive Storage Upgrade

Discussion in ' News Discussion' started by MacRumors, May 23, 2011.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Last month, Amazon rolled out a promotion highlighting 69-cent new release tracks in its MP3 download store, an apparent effort to draw market share from Apple in the digital download market that has long been dominated by the iTunes Store. The pricing significantly undercuts Apple's own pricing, which typically comes in at $1.29 for popular new tracks.


    Amazon has made another push today with a "Daily Deal" offering the new Lady Gaga album, "Born This Way", for only $0.99 through the Amazon MP3 Store. The special price is available for today only and compares to the $11.99 price point for the standard album in the iTunes Store, where an expanded edition is also available for $15.99.


    Aside from Amazon's bargain basement pricing on what is expected to be a top-selling new release, the company is also using it as an opportunity to promote its new cloud-based storage service that will also be going up against Apple when it rolls out its own service in the near future. As noted on the Amazon MP3 Store and in promotional emails sent to some of its customers, purchase of the new Lady Gaga album, as with any other album, qualifies users for free upgrades to the 20 GB tier on Amazon Cloud Drive.

    Amazon Cloud Drive offers 5 GB of storage space for free, with content purchased through the Amazon MP3 Store not counting toward that limit. The 20 GB tier is normally priced at $20 per year, but customers who purchase an album through the Amazon MP3 Store receive a free one-year upgrade to that level. Consequently, customers who do not have any interest in the Lady Gaga album may still opt to purchase the new release simply to receive the Amazon Cloud Drive storage upgrade for only 99 cents.

    Article Link: Amazon Hits iTunes Again With $0.99 Lady Gaga Album, Qualifies for Cloud Drive Storage Upgrade
  2. FriarNurgle macrumors regular


    Jan 2, 2011
    It's your...

    Rapture Survival Consolation Prize.
  3. Epic Xbox Revie macrumors 6502a

    Epic Xbox Revie

    Jun 15, 2010
    Washington, D.C.
  4. roadbloc macrumors G3


    Aug 24, 2009
    Sold. Nice one Amazon. I don't mind a bit of Lady GaGa.
  5. ShiftyPig macrumors 6502a

    Aug 24, 2008
    Even if it was free, Amazon couldn't get me to take that album.
  6. Azadre macrumors 6502

    Jun 27, 2005
  7. adrian.oconnor macrumors 6502

    Jan 16, 2008
    Nottingham, England
    Nice marketing move. This is how to grow a new service and win some loyal fans. Wonder what it's costing them?
  8. droz macrumors member

    Apr 19, 2007
    So in other words....

    Amazon is scared ****less about Apple's imminent release of iCloud. They know darn well that iCloud will blow Amazon cloud storage away so they are trying to get as many people on board as possible before the announcement. Good luck with that.
  9. AdeFowler macrumors 68020


    Aug 27, 2004
    £3.99 in the UK – 15 tracks. Hard to argue with really. Bought it.

    So how does the pie get sliced?
  10. rorschach macrumors 68020


    Jul 27, 2003
    It seems that way. Not that this isn't a good way to do it, of course. But you're right.

    But I don't have any interest in either (Cloud Drive or the album) so I'll pass.
  11. ghostface147 macrumors 68020


    May 28, 2008
    99 cents? Hell of a deal. iTunes? 13 bucks. I still won't get it, but good to undercut the competition like that.
  12. Sky Blue Guest

    Sky Blue

    Jan 8, 2005
    I'd buy music from Amazon if it was AAC or lossless. Not buying MP3.
  13. oban14 macrumors 6502a

    Jan 4, 2008
    What is there to be scared of? What are you basing this on?
  14. sbrhwkp3 macrumors 6502a


    Jul 17, 2005
    Lake George, NY
    Lady Gaga is the worst "musician" alive.

    I cringe at calling her a musician.
  15. Azadre macrumors 6502

    Jun 27, 2005
    I'm sure you do.
  16. smiddlehurst macrumors 65816

    Jun 5, 2007
    See I think that's really poor, if you're going to offer a special price in one territory (where Amazon is clearly taking a big loss for promotional purposes) it should be in ALL territories.
  17. Biscuit411 macrumors regular

    Sep 29, 2010
    Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_2_1 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8C148 Safari/6533.18.5)

    Doesnt it say any album is 99 cents, so if you don't want Gaga then no problem. This is a great one-time deal! Nice to see some competition for Apple. Perhaps their new pricing will be a bit more realistic. $20 for 20G - would Apple ever price storage that low? Maybe now... :)
  18. OllyW Moderator


    Staff Member

    Oct 11, 2005
    The Black Country, England
    It's not just Amazon, Apple does the same thing with the iTunes Store.

    No, it's buy any album to get the free Cloud Drive upgrade.
  19. mack pro macrumors member

    May 3, 2011
    But itunes can
  20. uncle.zed macrumors member


    Nov 17, 2009
    I wouldn't spend even 1cent on this kind of so called "music".

    Mass media promoted cr@p
  21. ericinboston macrumors 68000

    Jan 13, 2008
    Amazon has been PROVIDING Cloud based computing for years. How long has Apple?
  22. richardsonrs macrumors regular

    Jul 1, 2010
    Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_3 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8J2 Safari/6533.18.5)

    Pretty sure he's basing it on Apple fanboy ignorance. Just my two cents. Nothing to be scared of. Cloud storage is cloud storage. Believe it or not, some people hate apple and wouldn't use the service whether it was free or not. Sometimes I hate coming here and reading all the ignorant drivel.
  23. DeaconGraves macrumors 65816


    Apr 25, 2007
    Dallas, TX
    Not quite. You get the free CLoud Drive storage upgrade if you buy any album today, but Born This Way is the only album (that I know of) that's 99 cents.

    Still a good deal though. Amazon tends to discount albums (though not as drastically as this) right after they're released, so just find something you've been meaning to get on iTunes and get some free online storage!
  24. Popeye206 macrumors 68040


    Sep 6, 2007
    Seems like the Record Labels may not like this move by Amazon.... they are devaluing the market for paid downloads and I'm sure that makes them nervous.

    I have to agree with the other poster... Amazon looks nervous. I'm sure they're taking a financial hit to try and capture some business.
  25. Kaibelf Suspended


    Apr 29, 2009
    Chicago, IL
    Musician, –noun
    1. a person who makes music a profession, especially as a performer of music.

    She writes all of her own songs. She sings live every time. She's a classically trained pianist and dancer. She endlessly tours, appears, and promotes her songs and brand. She plays instruments on stage. It's pretty safe to say that, regardless of if you buy the albums or listen to it on the radio, she's about 1000x the musician that most "artists" out there are. Who exactly do YOU listen to that you call a "musician?" :cool: That's why she made $90m last year and has fans lining up to get a photo with her (which she spend hours accommodating for people), and why you're here acting like YOU are too good for HER. Just sayin'.

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