So apparently there are no plans for Amazon to come out with their Instant Video service for the new AppleTV. I can not in the world understand why would they do this? It would do nothing but benefit them to support the new service. I honestly think they are digging their own grave for that service if they do this. Anyone who uses AppleTV and may have used Amazon Instant Video, is probably going to switch. Besides, I bet most Apple people didn't haven't purchased much on Amazon anyway for their instant video. Just going to predict, even if there is nothing up front, Amazon will eventually cave and come out with an App for AppleTV. Thoughts?