Apple has one of the worst track records for advertising in history. Sure they have the 1984 commercial, but other than that, nothing. And no steady commercials for computers ever that have been the least bit effective. They do printt in high profile magazines (back covers, etc.) but as far as TV goes, ziltch. They need to advertise their computers, software, etc., but they don't. End of story.
Steve's ethos has always been "I think Apple's computers are the best, so everyone else must too... so why advertise?"
It's not about being the best, it's about people actually having mindshare, which, aside from the ipod, Apple's got none of.
DavidLeblond said:
Although I wish I saw more ads for Apple's computers. I haven't seen ONE ad on TV for the new iMac... hell I didn't see any for the iMac before that one either! The last Apple computer commercial I saw was the Switch commercials... after that, silence. I was sure with a tagline like "from the creators of the iPod" I was gonna see the TV plastered with ads for the iMac! Not so.
That disappoints me greatly.