Remember when Amazon just sold stuff online, Google just handled search, Apple and Microsoft handled hardware and OS, and nobody really got into anyone's business (except, of course, MS and Apple)?
Why does everyone and their grandmother feel the need to make a tablet and smartphone? I mean, just making the damn thing doesn't mean it will sell - take a look at those poor Android tablets and how sales of Kindle Fire dropped off a cliff after the initial buzz wore off. It seems like Google, Amazon and Samsung are throwing darts all over the place, hoping something sticks. I'm glad these corporations have so much money to throw around on experiments that will eventually fail.
Isn't it funny how there would be no Kindle Fire or Android if there was no iOS, iPhone and iPad to precede those products? Google and Amazon would never have had the creativity and balls to do what Apple did, yet now they think they can compete simply by making a product that looks and acts similar, but without anything compelling about the rest of their ecosystems?