Quality Matters
Hi all,
first: iTunes is just the vehicle to sell iPods. With Amazon mp3 compatible to iPods this is just another plugin into the iPod/iTunes environment.
second: Quality matters. Many buyers of Apple and iTunes don't care about the price of a song being .99 or 1.29. The choice is different:
- We play our music on our home HiFi equipment. There are speakers which clearly make a difference between FM radio and a CD or a classical venyl.
- The iMac with iTunes (e.g.) is connected via Toslink cable to the tuner.
- We choose when buying "The Art of Fugue" by J.S.Bach not between the 9.99 album or the 17.99 album. We choose because we want original played on a piano or transcripted for orchestra. We choose by the style of playing by the artist. We choose - indeed - by the quality of encoding.
- We like to hear the differences between the loud brass and the diffuse strings in the back (o.k., that's not the Bach, that's Beethoven, but the example was so nice).
- There is NOT plenty of time to enjoy music for us. When there is half an hour to sit in the living room to hear "The Art of Fugue" then the following things are important:
-- Easy setup, installation and usage of the whole system - Apple delivers.
-- Quality - the venyl, the CD and AAC 256 delivers.
-- Price tag between 0.99 and 1.29 - clearly no. We have just spent five minutes before going into our cellar and choose between the Bordeaux or the Rioja to enjoy with the Bach. That moment we made a one time choice between 3 or 5 bucks without hesitation.
My resumé: I think it was an US president who has stated, that he has been a soldier, so that his son can become a farmer, so that his grandson may become an artist. This is development of society and culture. But this needs the people to recognize the worth of culture and accept a fair price, so that culture can be developed and artists can live and be productive.
I know great musicians who can't earn a living from their music. When hearing or reading discussions about "the right to copy free all music" or the choice between .99 and 1.29 for a song I get
