Just bought the Feist album my wife has been bugging me to get and I haven't because (1) I am too lazy to go to a record store any more and (2) I'm generally reluctant to purchase DRM music any more. I would have bought it a week or so ago on iTunes Plus, probably for $9.99 (as Plus and non-Plus are the same price for albums); I bought it today on Amazon for $8.99. Rather ironic, I think, that an iPod nano commercial is key to my first Amazon MP3 purchase.
Why do I care about DRM? Because I keep hitting up against the 5-computer limit. I have my machine at work that plays my music while I work, my laptop that I take with me on trips, my wife's laptop, the kid's iMac, and last but most importantly, my G5 at home which is the "master store" for all our music. That's five. In the past six months two hard drives (my laptop and the kids' iMac) have crashed, meaning a reinstall without previous deauthorization, meaning a "bulk deauthorize all computers" call. Fortunately when the laptop drive crashed my wife didn't have her laptop yet (so we were using 4) and so I didn't have to reauthorize until after the kids' drive crashed. If anything of the sort happens again this year, though, I've got to get on the phone and talk to Apple to convince them I'm not abusing the system. I don't look forward to it.
Add to this the fact that it's a major pain in the rear to use my purchased music in Final Cut Pro (sure, I can plop a song in an iMovie home movie, but for the video I'm an FCP junkie; using FCP Apple has deemed the produced home movie to be a professional production and thus thee protected track will not play in the movie). I have to either plop into iMovie with a few pics, export to quicktime, split off the audio, then put that into FCP (a major workflow downer), or burn the disk to CD and re-rip it so I can throw it over into FCP.
So that's why I'm avoiding DRM wherever possible again.
Will 256k MP3 quality be sufficient? I suspect so. I went from 192k MP3 to 160k AAC when I switched over to AAC and didn't see a significant difference (positive or negative), although 160k and especially 128k MP3s grated on my ears; I hardly hear the difference between my 160k encoded files and the purchased 256k iTunes Plus tracks. So, I suspect at 256k the difference between MP3 and AAC will be beyond my hearing capabilities.
A dedicated "downloader" application, specifically for OS X? Very nice touch. More than I expected. Best of all, unlike similar "uploader" apps for photo printing services (Costco and others), it didn't crash when installed with Safari 3 beta! So: kudos, Amazon! See? It takes so little to make us Mac users all warm and fuzzy ...
A few differences to note, though. Can I "complete my album" on Amazon? That doesn't seem to be an option. Will Amazon be featuring a free song each week? That alone has fueled the purchase of several albums: get me into iTMS early on Tuesday mornings, before I'm jaded from the day and also before I am fully enough awake for the impulse filters to be in place, and ... well, let's just say I've ended up with a few non-free albums after downloading the free songs of the week.
Also, I have to say that variable pricing (some track $0.99, others $0.89) is really bad when the prices are arranged in a column in bold with no other indicator. I mean, if you weren't relying on users seeing "$0.89 per song!" and clicking the $0.99 songs ignorantly, the better interface would include a "price scale" of some sort, with "$0.89" songs having a "9" tick bar, and "$0.99" songs having a "10" tick bar (which, conveniently, allows for expansion to 25-tick bars after Universal ends its "trial period" and raises your prices).
Again, this is the great beauty of iTunes. I hear a song on the radio and I know that I can go home, click on it in iTMS, and have it for a buck. Ten songs: ten bucks. I know that before I even open the app. Amazon utterly fails here. While I won't know how much a song is before I open the app, I'd expect the price to be prominently displayed (ie, not crammed in near-illegible type) when I do open the app. Instead, it is squished and bolded so that it is near-impossible to distinguish "89 cent" songs from "99 cent" songs.