One thing it could do, however, is help Android unseat iOS as the leading tablet OS. Interestingly, it looks like it may be Android's equivalent of Apple's walled garden.The Amazon tablet isn't being brought to market to be an iPad killer. It will a lower cost alternative that may appeal to a different audience-perhaps it will get Kindle owners to upgrade. There is plenty of room in the market place for this, whether it will have any real success remains to be seen. I seriously doubt any company truly believes that they will be able to deal a death blow to the iPad. If they did, they would be even more foolish than most of the drivel that is posted here.