O h joy, yet another Android tablet no one will buy.
I think its going to be a hit. It's just a glorified shopping trolley and Amazon will want it in the hands of as many people as possible, even if they have to take a loss. I can see this KindleOS (or whatever) leapfrogging 'real' Android (whatever version number they're raving about this week) into a close 2nd place in the tablet market. Overnight all the Android tablets will just become heavy, expensive Kindles, as well as being unappetising off brand iPads.
Or maybe something else will happen, who knows.