This is relevant to UK buyers, where Amazon is currently advertising Apple Mac mini (Dual-Core i5,2.3GHz,2GB,500GB HD,HD Graphics) ASIN: B005EMLPR6 with a headline discount of 21%. It is not until you actually check that they are selling the product for £449.95 that you realise the deception of this which is at best disingenuous and at worse fraud (mis-advertising). The 21% discount is calculated off an assumed RRP of £570.67. Clearly the RRP for this machine (and we know Apple's rigid pricing) is £529 so the headline discount should be 14.9%. Obviously people with educational discount can get 14% off from Apple directly (with the extra benefit of extended warranty thrown in for good measure) so Amazon's consumer tricking tactics are despicable. Let this be a warning to all that use amazon and take their 'facts and figures' as gospel. I would like to give amazon the benefit of the doubt and say that they probably put the RRP mistakenly but when I rang up they refused to take the offer down! The same applies to the Mac mini (Lion server Quad core i7 2.0GHz 4GB, dual 500GB, HD graphics) which is using an assume RRP of £914.66 RRP when the RRP for this product is in fact £849. Please feel free to share your experiences with regards to this issue or offer advice as I plan on taking this further because my niece was duped into buying one of these machines from amazon.